***This role is based at our corporate office in McLean, VA***

This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, design, wellness, owner relations, and more, for all of Hilton's unique brands! As a Vice President Brand Leader, DoubleTree by Hilton (DoubleTree) you will oversee the global strategy and support the teams that lead our brands with the steadfast goal of strengthening and growing the Hilton portfolio.

What will I be doing?

As a VP Brand Leader, DoubleTree, you will create, implement, and oversee the global strategy and support our teams in delivering the DoubleTree experience including the areas of growth, quality, brand signatures and experiences, commercial performance, customer satisfaction, and owner profitability. On the Full Service Brands team reporting to the SVP Category Leader, Full Service, you will help implement important brand initiatives while navigating and collaborating with our matrixed environment to achieve completion of brand, category, and enterprise initiatives.

Your responsibilities will also include:

• Contribute to the success of the DoubleTree brand by leading the brand's global strategy and defining its purpose and distinct positioning in the Hilton brand portfolio and competitive landscape.
• Support the advancement and execution of short and long-term brand strategies, including building project plans, setting priorities, specifying clear timelines, and ensuring accountability in the implementation of these strategies.
• Work across the Hilton matrix building annual plans underpinned with alignment, accountability and creation of solutions as defined by the brand strategies to ensure DoubleTree is achieving annual goals and Key Performance Indicators (KPI's)
• Partner with Brand and Enterprise Marketing to ensure development of meaningful consumer marketing and social campaigns and content.
• Monitor brand standards and new programs to assess implications to owner profitability, guest satisfaction, and brand differentiation.
• Conduct business analysis including market research and competitive market analysis to find opportunities for the brand.
• Support brand forecast management, annual forecast and budget process, and growth efforts.
• Work with Development on the global growth strategy, visit hotel sites, and support in the pitch for potential deals.
• Shape the guest experience to deliver our Customer Promise and unique brand service experience in collaboration with our brand personality and learning & development teams.

How you will collaborate with others:

• Work with different teams (including Marketing, Development, F&B, Design, Openings, Brand Performance Support, Owner Relations, Architecture & Construction, Hilton Honors/CRM, HRCC, Legal, IT, Planning & Strategy, and Commercial) to help drive performance for DoubleTree.
• Partner with Development teams to identify opportunities to purposefully grow the brand and fulfill strategic portfolio gaps.
• Partner with Global Brand and Commercial Organization including Commercial, Marketing, Brand Performance Support, and Operations Teams to implement brand commercial plans to achieve performance goals.
• Oversee Brand Owner Adv