University of Colorado Anschutz Medical Campus

Department: Office of Advancement

Job Title:  Digital Marketing Specialist

Position #: 00832640 – Requisition #: 36426

Job Summary:

Job Summary

The Digital Marketing Specialist position will help enhance the marketing efforts for Advancement through building email campaigns, monitoring email performance, identifying key metrics for marketing emails and campaigns, conducting A/B testing and segmentation, and implementing best practices on email content. The individual in this position works strategically and collaboratively to advance the success of the eComm program at the Office of Advancement at CU Anschutz by serving and collaborating with a growing campus user base of email marketers and event managers.

The individual in this position will become a technical expert on Salesforce, Marketing Cloud, and Cvent applications and will provide their counsel and expertise to stakeholders within the Office of Advancement and across campus. This individual will also be a valued thought partner to many teams and will work with different colleagues to develop innovative, data-driven solutions to fundraising challenges, and engagement and outreach opportunities.

Reporting to the Executive Director of Strategic Advancement Communications & Design, the Digital Marketing Specialist will develop, build and send electronic communications on behalf of the Office of Advancement, including materials authored by other campus leaders including the Chancellor and many Deans. This role will support existing mass and personalized communications, totaling up to 100 – 300 projects per calendar year, in addition to growing efforts in annual giving, patient engagement, events, alumni relations and stewardship. Additionally, they will be responsible for tracking e-communications outcomes in order to inform and develop future best practices in e-communications.

Supervision Received: Reports to Director of Strategic Advancement Communications and Design

Supervision Exercised: No direct reports

Essential Duties

• Serves as the CU Anschutz technical lead and builder for Salesforce, Marketing Cloud, and Cvent applications in the CU eComm program. Provides tactical and operational expertise to program users and campus stakeholders. (40%)

  • Works with internal stakeholders to build Salesforce campaigns/reports, create and send Marketing Cloud emails, and design and manage Cvent websites and forms as determined.

  • Evaluate digital campaigns and general communications to understand best practices.

  • Create videos and graphics for email campaigns.

  • Creates audience reports and/or campaigns for Marketing Cloud emails sends, which may involve processing and investigating data contained in non-source system lists.

  • Coaches users on email marketing best practices, such as email design and layouts, information hierarchy, and data-driven content.

  • Reviews and approves events in Cvent to ensure correct integration settings, campus brand standards, and financial configurations.

• Develops current and detailed understanding of all aspects of the eComm program, including applications, users, business requirements, programmatic goals and objectives, and the role that eComm plays in the broader CU CRM