Director, Corporate Affairs, Global Product Communications Alzheimer’s Disease

About This Role

As the Director of Corporate Affairs, Global Product Communications for Alzheimer’s Disease(AD), you will be responsible for raising awareness of Biogen’s leadership in Alzheimer’s disease and for developing and executing integrated strategic product communications plans for the franchise, including global milestones for approved medicines and investigational medicines.

Integrate strategic product communications that are multi-channel strategies that engage priority stakeholders through coordinated news flow and creative storytelling to deliver KPIs that support business goals.

Reporting to the Head of Global External Communications and Media, the individual will also be responsible for collaborating cross-functionally (PDC, patient advocacy, medical affairs, and PPGA), as well as with external partners, to ensure alignment on strategy, messaging, and tactics. Working closely with investor relations and media relations, the individual will be responsible for crafting a science-driven, accurate, and compelling narrative that provides reasons to believe in the prospects of Biogen’s Alzheimer’s franchise and related medicine assets.

What You’ll Do

• Serve as the communications advisor to the Product Development and Commercialization Leads for the Alzheimer’s Disease franchise, and as the communications lead interfacing with external partners.

• Work closely with all affiliates, including North America, to reflect customer voices in the development of global integrated communications plans and provide global guidance.

• Monitor and anticipate potential issues and lead the corporate affairs response, from scenario planning to potential escalation and crisis communications.

• Develop narratives and messaging platforms, informed by patient and marketing insights, for the franchise and individual products that differentiate Biogen’s programs and strategy.

• Draft and manage the review process for all AD communications (news releases, Q&As, social media posts, intranet content, sponsored content) in support of the narrative. Lead oversight of the development and execution of integrated, multi-channel pre-launch and launch communications strategies and market-shaping campaigns across digital, internal, external, and traditional platforms.

• Manage the news flow of anticipated announcements and proactive storytelling opportunities.

• Identify and coordinate spokespeople (Biogen leaders, KMEs, patients, advocates).

• Be responsible for building and maintaining relationships with additional key internal and external stakeholders – such as Biogen advocacy leads – to ensure collaboration and alignment with business objectives.

• Oversee external communication agencies to ensure timely, high-quality, and brand-aligned deliverables.

• Develop measurable goals to track the impact and effectiveness of communication strategies.

• Stay updated on internal and external developments and industry trends to ensure timely and relevant communications and provide insights relevant to business strategies.

• Manage and track communication budgets to ensure strategic allocation and cost efficiency.

Who You Are
You are a strategic thinker with a passion for healthcare communications and a strong background in Alzheimer’s disease. Your ability to lead integrated communication strategies, understand media, and manage high-profile campaigns sets you apart. You excel at aligning stakeholders around common goals and building relationships with, and mentoring, team members. Your proficiency in navigating complex, fast-paced environments, combined with your excellent storytelling and interpersonal skills, makes you a valuable leader in the field. You work well cross-functionally, leading CA strategy and content development, fostering conversations that lead to clear decisions and smooth execution.

Required Skills

• Bachelor’s degree required; master’s degree preferred

• 10+ years of experience in global pharmaceutical or biotechnology product communications.

• Significant pre-launch and product launch experience, especially in managing large awareness-driving campaigns and high-profile, first-to-market approvals.

• Strong understanding of regulatory and compliance requirements in healthcare communications.

• Demonstrated success in leading integrated, multi-channel communication strategies.

• Experience in working collaboratively and decisively with external partners on joint asset programs (research and commercial agreements)

• Strong stakeholder engagement and agency/vendor management experience.

• Experience managing advocacy or advocacy-adjacent pr