Principal Analyst

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

Job Description

Omdia is looking for a Principal Analyst to join our highly respected advisory team which supports the world’s largest Fortune technology companies.

In this role you will work in an experienced global team that specializes in the technology partner ecosystem landscape and will have a specific focus on the North American partner ecosystem. You will assess how technology companies go to market through partnerships across a complex, dynamic region. Additionally, you will play an integral role in further evolving the offering, assisting in sales and marketing activities to drive client acquisition, as well as collaborating on driving and executing the overall research agenda.

You will be expected to build up a strong knowledge of the North American landscape and strive to become a thought leader that this community can rely on.

Main duties

• Support the annual research agenda for the Channels North America service, and aligning with sister research programs in other regions
• Conduct on-going primary research, including contacting companies for briefings to develop an understanding of their North American channel strategies.
• Write short reports, blogs and develop presentations on trends pertaining to the North American ecosystem.
• Connect with vendor analyst relations teams to ensure inclusion in briefings, events, and media releases
• Support sales and marketing activities to get new clients to subscribe to the research program.
• Respond to client requests, working with account managers to ensure research needs are met
• Participate in client engagements, demonstrating a depth of knowledge in SaaS
• Potential to manage research analysts that are supporting the service, serving as a mentor, reviewing their work, and setting objectives
• Be available to attend briefings, meetings, trade shows and conferences across the region; foreign travel likely

Qualifications

Qualifications

We are looking for someone with the following attributes:

• You are keen to learn about the North American technology channel ecosystem and build your reputation as an expert in this field. You are self-disciplined to meet deadlines and operate with minimal supervision. You are hungry and ambitious and want to see this research program continue to be a successful product Omdia.
• You know how to work with data, but also understand that insights come from expertise derived from primary research from conversations with your network. You are very focused on developing and fostering your network of contacts throughout the region.
• You are interested in