Senior Director, Demand Generation and Marketing Operations

Senior Director, Demand Generation and Marketing OperationsUSA-Based | Remote | Work from Home
Why Pythian:At Pythian, we are experts in strategic database and analytics services, driving digital transformation and operational excellence. Pythian, a multinational company, was founded in 1997 and started by ensuring the reliability and performance of mission-critical databases. We quickly earned a reputation for solving tough data challenges. We were there when the industry moved from on-premises to cloud environments, and as enterprises sought more from their data, we expanded our competencies to include advanced analytics.
Today, we empower organizations to embrace transformation and leverage advanced technologies, including AI, to stay competitive. We deliver innovative solutions that meet each client’s data goals and have built strong partnerships with Google Cloud, AWS, Microsoft, Oracle, SAP, and Snowflake. The powerful combination of our extensive expertise in data and cloud and our ability to keep on top of the latest bleeding edge technologies make us the perfect partner to help mid and large-sized businesses transform to stay ahead in today’s rapidly changing digital economy.
Why you:The Senior Director of Demand Generation and Marketing Operations will be responsible for developing and executing campaign strategies to generate leads and drive sales pipeline. This role will also work to streamline marketing processes and systems to speed time to execution, enable new capabilities, and improve campaign performance. 
If this is you, and you wonder what it would be like to work at Pythian, reach out to us and find out!  
Intrigued to see what a life is like at Pythian? Check out #pythianlife on LinkedIn and follow @loveyourdata on Instagram!
Not the right job for you? Check out what other great jobs Pythian has open around the world! Pythian Careers.

What you will be doing:

• Demand Generation:
• Develops and executes multi-channel marketing campaigns to generate leads and drive sales pipeline.
• Partner with program marketing (a.k.a. solution marketing) to ideate on campaign and content concepts. 
• Partner with sales, program marketing, and other core stakeholders to develop campaigns that create awareness, generate leads, and drive sales pipeline growth. 
• Create and lead Account Based Marketing (ABM) strategies and execute these strategies across all channels. 
• Manage digital channels to drive sales pipeline growth. 
• Manage two (2) Marketing Development Representatives (MDRs) to ensure effective lead followup and outbound campaign execution.
• Monitor and optimize campaign performance using data insights to guide decision-making.


• Marketing Operations: 
• Oversees the strategic planning, implementation, and optimization of marketing processes, technologies, and campaign analytics from a marketing perspective
• Partner with IT to streamline the campaign management process, lead management process, and lead-to-opportunity process. 
• Own, manage, and coordinate improvements to Hubspot, Salesforce.com, 6Sense, and other key go-to-market (GTM) tools from a marketing perspective
• Manage data analysis and WebOps lead 
• Optimize campaign performance and program budget to business objectives based on insights from campaign analytics. 

What we need from you:

• Key Skills and Competencies: 
• Must be results oriented and outcome focused.
• Must be an outside-in thinker when it comes to campaign execution. 
• Have a desire to work both at a strategic level and tactically on projects and campaigns
• Proficiency in Hubspot, Salesforce, 6Sense (or other ABM platforms), and Excel/Sheets. 
• Strong campaign analytics skills
• Strong strategic thinking and problem-solving skills with a focus on not over engineering the solution - 80/20 rule. 
• Proficiency in Google Ads, LinkedIn and other digital marketing channels. 
• Strong cross-team collaboration skills 
• Strong project management and agile delivery of projects and campaigns. 
• Strong short-form, response-oriented writing skills


• Experience: 
• At least 2 years of experience managing sales development representatives (SDRs) and business development representatives (BDRs)
• At least 8 years of experience leading campaigns and marketing operations within B2B technology companies

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