Specialist II, Content

About NSTXL

The National Security Technology Accelerator (NSTXL) harvests innovative technology from the commercial and non-defense marketplace, transforming government innovation while decreasing costs compressing timelines, and improving outcomes. We offer a unique and simplified approach to rapidly develop, demonstrate, and assess prototypes that address a range of operational and installation needs, from individual Warfighter technology to large-scale installation projects. NSTXL supports the delivery of technology to the Department of Defense by serving as a one-stop shop to match government requirements with innovative private-sector and academic solutions.

NSTXL is creating an ecosystem of innovators to collaborate and bring next generation technologies to the end-user. Currently, our OTAs have more than 900 corporate, non-profit, educational, and financial institution members. For these members, NSTXL offers opportunities to bid on government contracts, education and training, and live/virtual forums on a wide variety of topics.

Job Description

The Specialist II, Content will drive the creation, management, and optimization of content that enhances our brand and engages our audience. This creative marketer will work collaboratively with internal teams, including brand, membership, growth, events, and program marketing, to ensure content aligns with brand guidelines, campaign objectives, and organizational goals. Using data-driven insights and social listening, you will champion the organization’s brand standards, ensuring all content remains consistent, relevant, and engaging. 

As a key contributor to digital content creation and reporting, the Specialist II will maintain and update website content, optimize for SEO and performance, and analyze metrics to improve impact. Graphic design expertise is required for this role to enhance our content offerings by producing visually compelling designs for both digital and print channels. 

Responsibilities

Brand & Content

• Develop high-quality, engaging, and relevant content, including website pages, printed collateral, blog posts, case studies, SEO content, paid advertising, email campaigns, videos, and infographics. 
• Collaborate with brand, membership, growth, events, and program marketing to align content with brand guidelines and campaign goals. 
• Leverage and distill data from across the organization to develop meaningful engagement programs (i.e., social listening, consumer insights, PR, etc). 
• Be a champion of the organization’s brand standards, ensuring that all content is high-quality, relevant, and engaging and ensure all content across the organization stays true to the tone, guidelines, and restrictions of our brand. 
• Collaborate with the Brand & Communications Lead to create branded experiences that align with brand standards and support key performance indicators (KPIs). 

Digital Content Creation & Reporting

• Maintain and update the content, messaging, and conversion points for all organization owned websites, ensuring content is accurate, timely, and SEO-optimized. 
• Work with the Marketing Operations Manager to create content in support of identified keywords, optimizing for search engines and brand goals. 
• Analyze content performance metrics and make data-driven decisions to optimize content for maximum impact, regularly updating all content to ensure each effort maximizes its potential impact. 
• Stay up to date with industry trends and best practices to continuously improve our content marketing efforts. 

Graphic Design

• Create visually compelling graphics, layouts, and designs for digital and print materials such as social media posts, email templates, banners, brochures, and presentations. 
• Ensure all designs adhere to brand guidelines and maintain a consistent look and feel across platforms. 
• Collaborate with the marketing team to develop creative concepts for campaigns and promotional materials. 
• Edit and enhance images, photos, and videos to support digital content needs. 
• Stay updated on design trends and suggest innovative ideas to enhance visual storytelling. 

 Other related duties as assigned.  

Basic Qualificat