Web Design & Content Specialist

POSITION SUMMARY:

As part of the Bass Pro Hospitality Marketing Team, you’ll partner with both in-house creative peers at Big Cedar Lodge in Ridgedale, MO., along with agency partners to oversee all hospitality branded websites including Big Cedar Lodge, Bass Pro Angler’s Lodge, Big Cypress Lodge, and Finley Farms. 

This position is responsible for the ongoing design, development, maintenance, and content upkeep of each brand’s URL and website presence. In addition, this position will also support the team’s digital advertising objectives through Google Tag Manager, GA4, and related pixel and digital ad connectivity to brand sites. 

ESSENTIAL FUNCTIONS:

• Website management including design, content generation and working knowledge of HTML, CSS, JavaScript, and PHP
• Collaborate with IT departments and third-party web and technology partners to maintain successful SEO 

• Collaborate with other hospitality departments to maintain content needs on websites; property events, leisure sales promotions, etc. 

• Stay educated and in-tune with new website trends in design and functionality
• Monitor site analytics for all hospitality brands in GA4 by creating and maintaining relevant reports for tracking KPIs in GA4 and making improvements based on findings

• Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team

• Thorough knowledge of Adobe Photoshop, Illustrator and InDesign, working primarily in a Macintosh environment 

• Bring concepts to life by creating strong digital visual messages with a targeted purpose

• Thorough understanding of digital ad specs and UTM links 

• Proofread web content for grammar and spelling accuracy

Additional Responsibilities 

• Develop annual website and digital marketing plan to accompany the overall hospitality marketing plan. 

• Use cloud-based operating systems to store and organize information. 
• Provide superior service to our customers (both internal and external), while upholding service standards  
• Must possess a sense of urgency and be solutions oriented and/or approach challenges with a problem-solving mindset
• Travel to other properties as needed
• Other duties as assigned

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required:    Bachelor's Degree
• Bachelor’s degree with an emphasis in Website Development, Graphic Arts, Computer Science, Communications or related field 
• 4+ years in website/design related field 
• Analytical skills required 

KNOWLEDGE, SKILLS, AND ABILITY:

• Design, develop, and maintain engaging, user-friendly websites that align with brand standards and business objectives
• Create, update, and manage website content, ensuring accuracy, consistency, and an optimal user experience
• Utilize WordPress, HTML, CSS, JavaScript, and PHP to support website functionality, enhancements, and troubleshooting
• Develop digital content and creative assets using Adobe Creative Cloud and MacOS-based design tools
• Monitor website performance and user engagement through Google Analytics and recommend improvements
• Collaborate with marketing, operations, and corporate teams to support digital marketing initiatives and business goals
• Manage multiple projects and priorities in a fast-paced hospitality environment while meeting deadlines
• Produce clear, effective written content tailored to target audiences across web and digital channels
• Build and maintain strong relationships with internal stakeholders and customers by understanding and addressing their needs
• Analyze data, identify trends, and provide recommendations to improve website performance, content effectiveness, and user experience
• Apply creative problem-solving skills to develop innovative digital solutions and enhance online engagement
• Ensure all digital content and website updates comply with brand standards, accessibility guidelines, and quality expectations
• Demonstrate strong organizational, communication, and project management skills while contributing as a collaborative team member
• Support continuous improvement efforts through data-driven decision-making, customer feedback, and emerging web technologies

TRAVEL REQUIREMENTS:

• Seldom/Never

PHYSICAL REQUIREMENTS:

Regularly sitting, standing, walking, and doing computer work

Seldom/Never lifting up to 50 lbs