Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You are a highly motivated and experienced Senior Account-Based Marketing (ABM) Manager excited to join our growing Demand Generation team. This pivotal role is critical to developing, implementing, and scaling a targeted ABM program from the ground up. You'll be instrumental in forging tighter alignment between marketing and sales, building coordinated, surgical plays, and driving significant pipeline impact by deepening engagement within key accounts. This role requires a seasoned professional capable of navigating complex GTM challenges and influencing organizational change through a mix of strategic leadership and hands-on execution.

What You’ll Do:

• ABM Strategy & Development: Collaborate with stakeholders to develop the end-to-end ABM strategy, identifying target accounts in partnership with Sales leadership and defining account-specific marketing plays and campaigns. You'll be a key voice in developing and evolving our ABM approach, adapting it to our unique business needs and market dynamics.
• Integrated Program Leadership & Execution: Lead the full lifecycle execution of ABM campaigns. You will act as the program manager, responsible for ensuring campaigns launch on time and addressing any risks to execution. You'll partner with our channel owners (e.g., Paid Media, Email) to get campaigns in market and will directly own key ABM channels, including direct mail and gifting.
• Partnership with Campaign Managers: Work directly with our campaign managers to integrate ABM efforts into their broader programs, ensuring a cohesive and multi-touch journey for our target accounts.
• Strategic Sales & GTM Alignment: Collaborate closely with Sales and SDR teams to ensure tight alignment on target accounts, messaging, and follow-up strategies. You will play a key role in influencing processes to resolve existing lead and account ownership conflicts, ensuring marketing efforts seamlessly warm up accounts for sales outreach.
• Content & Creative Coordination: Partner with Content Marketing and Product Marketing to develop personalized and relevant assets tailored to target accounts and key personas.
• Performance Ownership & Optimization: Establish clear ABM KPIs, track performance, and provide regular, in-depth reporting on account engagement, pipeline influence, and ROI. You will leverage data to optimize campaigns and refine ABM processes, continually driving improvements and informing future strategies.
• Technology & Tools: Utilize and optimize ABM platforms and tools (e.g., intent data platforms, account engagement platforms) to enhance targeting, personalization, and measurement capabilities.
• Process & Workflow Enhancement: Identify opportunities to refine and optimize ABM processes and cross-functional workflows, particularly in light of evolving attribution models and internal GTM dynamics.

How will you do Your Work:

At Justworks, how results are achieved is just as important as what gets done. You will embody the following core competencies:

• Strategic Mindset – See the big picture and connect brand goals with company priorities. Confidently lead creative direction in service of business outcomes.
• Creative Excellence – Hold a high bar for craft across campaigns, systems, and storytelling. Balance conceptual thinking with flawless execution.
• Customer Focus – Understand the mindset of small business owners and reflect it through our creative work.
• Cross-Functional Collaboration – Thrive in a matrixed environment, building strong partnerships across Marketing, Sales, Product, and external agencies.
• Adaptability – Be flexible in h