LN Concerts, Director of F&B Product Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

As Director of New Product Integration, you will be responsible for ensuring that the Food & Beverage operations are always aligned with the latest trends as well as a pipeline to the developing trends. Goal is to always be aligned and ahead of the trend with the key products that enhance the fan experience and sales within each fan segment.

Working alongside vendors to create custom and unique inventory pieces within the smallware or food world. All at the same time maintaining inventory levels that are consistent with sales volumes.

WHAT THIS ROLE WILL DO

Strategic Vision & Roadmap Development:

• Define and communicate a clear product strategy for the Food & Beverage category, aligning with Live Nation’s objectives and fan-centric approach.
• Develop and prioritize product roadmaps based on customer insights, market trends, operational feasibility, and revenue potential.
• Drive innovation in food and beverage offerings to enhance fan experiences across venues and events.

Market & Competitive Analysis:

• Collaborate with analytics team to develop action plans to design and manufacture by season start, driving financial performance based on their reporting data.
• Collaborate with insights and analytics to understand emerging food and beverage trends, fan preferences, and competitor offerings.
• Identify gaps and opportunities within the current portfolio to create differentiated and memorable experiences.
• Monitor industry shifts, technological advancements, and consumer behaviors to inform product strategies.

Data-Driven Decision-Making:

• Leverage fan feedback, sales data, and performance metrics to evaluate the success of food and beverage offerings, and identify gaps in the product offerings to effectively fill the gaps and strategize the procurement path,
• Define and track success metrics and KPIs, providing actionable insights and regular reporting to senior leadership.
• Utilize predictive analytics to forecast trends and anticipate fan needs, ensuring the portfolio remains relevant and innovative, staying ahead of product, quantity needs and pricing.
• Work with operations teams to understand needs and take actions to drive improvements where necessary – hold monthly results review with clear communications and path towards greater efficiencies and results moving forward

Innovation & Thought Leadership:

• Stay ahead of industry trends to bring fresh, innovative ideas to Live Nation’s food and beverage strategy.
• Identify and pilot new concepts, technologies, and partnerships that elevate fan engagement and operational excellence.
• Create scalab