Director, Marketing

BEAUTYSPACE is part of the PCA Group of Companies (PCA) — a privately-owned, global beauty holding company founded 36 years ago. Led by the founders and the next generation of the family, PCA employs ~1,500 people across five global locations. With a focus on omnichannel distribution and fulfillment, PCA operates through multiple subsidiaries with distinct leadership and business strategies.

BEAUTYSPACE is a leading curator of beauty products offering a premium assortment of skincare, makeup, and wellness essentials. Known for its presence in forward-thinking retail spaces, BEAUTYSPACE delivers elevated, conscious beauty experiences. Through its B2B digital platform, the brand also connects beauty professionals and brands, fostering global collaboration and innovation in the beauty industry.

This is a hybrid role with Monday -Thursday in our NYC office & Fridays work from home. All days are 9am-6pm.

Job Summary:

We are looking for a highly hands-on Director, Marketing to lead marketing across our wholesale retail partners while also owning and building our growing direct-to-consumer business. You will be responsible for bringing our brands to life across multiple retail environments, with a focus on online marketing, while serving as the owner and decision maker for the Beautyspace.com customer experience and marketing strategy.

This is not a role that sits above the work. Approximately 70% of the role is hands-on execution and 30% strategic planning.

You will manage two direct reports — a Retailer Partners Associate and a Brand Partners Coordinator — while working closely with our parent company's resources across social media, creative and asset development, visual merchandising, and analytics.

Responsibilities:

Wholesale & Retailer Marketing

• Develop and execute marketing programs that support our wholesale retail partners and drive omni channel brand and category growth, with a focus on digital marketing
• Serve as the marketing lead across key retail accounts, translating retailer priorities into actionable marketing plans
• Partner with Buying and Business Development to identify opportunities to improve omni channel brand visibility, customer engagement, and sell-through
• Manage retailer-specific online marketing calendars, launches, promotions, events activations, and seasonal programs, coordinating with retailers and internal account managers
• Ensure brands are represented consistently and effectively across retail environments
• Coordinate with retailers and internal teams on assets, content, promotions, events, VM, and other marketing requirements
• Track performance and use sales and customer insights to optimize programs
• Balance the needs of multiple brands and retail partners while maintaining a clear commercial point of view

Direct-to-Consumer / Beautyspace.com

• Own Beautyspace.com as the marketing and commercial lead, with ultimate decision-making authority over the site's customer experience, merchandising, marketing calendar, content priorities, promotional strategy, and customer acquisition initiatives
• Act as the internal owner of the DTC business, setting priorities and making the final call on how the site is positioned, marketed, and presented to the consumer
• Have the ability to leverage multiple external platforms, including social media, to increase awareness, conversion, and brand promotion for Beautyspace.com
• Develop and execute the DTC growth strategy across acquisition, conversion, retention, engagement, and customer lifetime value
• Own the DTC marketing calendar across product launches, campaigns, merchandising moments, email, content, promotions, partnerships, and brand storytelling
• Determine which brands, products, stories, and commercial opportunities receive priority on Beautyspace.com
• Partner with the parent company's Social, Creative, Public Relations, Visual, Asset Creation, and Analytics teams to execute the strategy — leveraging those resources while retaining ownership of the brief, priorities, decisions, and final outcome
• Monitor site performance and make ongoing decisions around traffic, conversion, merchandising, content, promotional activity, and customer engagement
• Identify opportunities to improve conversion rate, average order value, repeat purchase, customer acquisition cost, ROAS, and overall customer lifetime value
• Work closely with e-commerce and operational partners, including Development and Technical teams to ensure the site is properly supported from launch through fulfillment and pos