Head of Marketing, Bloom

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.

Role 

Bloom is redefining women's healthcare across every life stage — from fertility and pregnancy to postpartum, menopause, and chronic pelvic conditions — delivering personalized, clinically validated care that meets women where they are, when they need it most.

We are seeking a Head of Marketing to work with Bloom's General Manager and lead the go-to-market strategy and execution for the platform. This is a high-impact, hands-on role where you will own member acquisition, activation, and retention across all member channels.

This role is critical to Bloom's success. Your work will directly shape how women discover and connect with Bloom, how quickly we acquire and engage members, and how effectively we communicate value to the people who need it most. You will operate at the intersection of brand creativity and performance marketing rigor, balancing breakthrough creative work with disciplined measurement and optimization.

What you’ll be doing

Member Acquisition & Growth

• Design and execute multi-channel acquisition strategies across digital, email, direct mail, partnerships, and other channels.

• Apply performance marketing rigor to all campaigns, setting clear targets, measuring incrementality, and optimizing based on CAC, LTV, and payback periods.

• Build and manage email and direct mail programs that drive initial sign-ups and early engagement.

• Develop creative testing roadmaps to continuously improve conversion rates across the funnel.

• Balance brand building with performance-driven tactics to achieve both short-term and long-term growth goals.

Lifecycle Marketing & Retention

• Own the end-to-end member journey from onboarding through long-term engagement and retention.

• Build sophisticated lifecycle marketing programs including welcome sequences, nurture campaigns, re-engagement flows, and winback strategies.

• Segment members based on life stage, behavior, risk, and engagement levels to deliver personalized, timely communications.

• Partner with the product team to align marketing touchpoints with in-product experiences and clinical milestones across member journey.

• Design and execute campaigns that drive sustained behavior change and meaningful clinical outcomes.

• Measure and optimize key retention metrics including activation rates, engagement and LTV.

Creative Direction & Execution

• Lead creative strategy and execution across all marketing touchpoints including web, email, direct mail, social, video, and member-facing collateral.

• Write a compelling copy that resonates with women across diverse life stages and health journeys.

• Work with designers and agencies to produce high-quality creative assets that reflect Bloom's voice — warm, credible, and empowering — while maintaining hands-on involvement in the work.

• Develop and maintain Bloom's brand guidelines, voice and tone standards, and visual identity.

• Stay current on women's health marketing trends, consumer insights, and creative best practices.

Team Leadership & Cross-Functional Partnership

• Build and mentor a small, high-performing marketing team as Bloom scales, enabled to work at scale with AI tools.

• Partner closely with product, clinical, operations, and executive leadership.

• Translate business goals into growth strategies and communicate progress to stakeholders.

• Manage external vendors, agencies, and contractors to extend team capabilities.

What you need to have

• 8–10 years of marketing experience with at least 4 years in leadership roles, ideally in