Marketing Manager

Marketing Manager

Lead the enhancement of AAA’s direct mail and print program across Membership and Insurance, focusing on improving response through data-driven marketing strategies. Develop plans that leverage testing, analysis, and ongoing optimization to meet acquisition, upsell and cross-sell goals. Oversee the marketing strategy for designated product lines across multiple markets, using data insights to maximize performance.

Responsibilities

• Utilize reporting and data analytics to make informed, real-time decisions that improve campaign outcomes.

• Implement direct mail, print, and other marketing channels with a focus on performance measurement, adjusting strategies based on testing and audience response to continuously improve results.

• Collaborate with cross-functional teams to manage multi-channel marketing efforts, ensuring seamless integration across media channels.

• Manage agency relationships, negotiate contracts, and oversee multi-million-dollar budgets while focusing on acquisition efficiency.

• Lead a marketing team to develop, execute, and refine strategies, tracking trends, identifying growth opportunities, and adapting campaigns as needed.

• Provide senior leadership with clear reports, insights, and recommendations to enhance program effectiveness.

• Ownership of creating and managing multi-million dollar advertising budgets, ensuring they align with strategic goals and deliver maximum impact.

• Use data-driven forecasting to project monthly expenses, leads, and sales, adjusting strategies as needed to optimize spend and results.

• Continuously seek innovative approaches to budget allocation, ensuring resources are used efficiently to drive the best outcomes across all marketing initiatives.

This is a hybrid role that offers flexibility, with in-office collaboration Monday through Wednesday and the option to work remotely Thursday and Friday.

Qualifications

• 7-10 years of experience in developing and managing integrated marketing plans, with a strong background in budget development, forecasting, and overseeing the execution of complex, multi-channel marketing programs.

• Proven experience utilizing marketing databases and research tools to effectively segment and target audiences, analyze campaign performance, and derive actionable insights for continuous program optimization.

• Demonstrated success in managing and fostering vendor and agency relationships, ensuring alignment with marketing objectives and driving high-quality results across campaigns.

• Strong contract negotiation and management experience, with the ability to navigate vendor agreements and ensure optimal value and performance from external partners.

• Experience working across diverse industries or markets, adapting strategies to meet unique business needs and challenges.

• Familiarity with advanced analytics tools and software to track, measure, and report on marketing campaign performance and ROI.

• Ability to work cross-functionally with sales, operations, and creative teams to ensure alignment and seamless execution of marketing initiatives.

• Strong leadership and team management skills, with the ability to guide and develop staff to achieve marketing objectives and personal growth.

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The starting pay range for this position is:

$117,600.00 - $156,400.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California