Senior Marketing Analytics Manager

Job summary 

BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience. 

This role requires 7-10 years of professional experience and blends strategic vision with hands-on execution – leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely, and impactful client communications across digital channels. 

The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance. This individual will work closely with BWE’s Digital Enablement team, business leaders, and analytics partners to elevate the client experience, drive engagement, and modernize our existing email marketing ecosystem. 

Key responsibilities 

• Audience strategy & lifecycle marketing – Develop data-informed audience segmentation and targeting strategies to support personalized, multi-channel client journeys across email, web, and other digital touchpoints.  

• Cross-functional partnership – Collaborate with Digital Enablement and business stakeholders to map, analyze, and optimize client touchpoints to create seamless, personalized, and value-driven experiences, consistently advocating for the client perspective to drive more business to BWE. 

• Business intelligence advocacy – Partner with analytics teams to identify, prioritize, and champion data needs that enhance segmentation, reporting, and performance measurement. 

• Retargeting & personalization – Develop and execute campaigns that re-engage clients using behavioral, demographic, lifecycle and other data to deliver relevant, meaningful interactions. 

• Direct marketing & automation – Lead strategy, execution, and optimization of email and direct marketing programs, including evaluating and implementing a new email platform and partnering with Digital Enablement to improve targeting, deliverability, and engagement. 

• Performance analysis – Track, analyze, and report on campaign and journey effectiveness, applying insights to continuously improve both business outcomes and client experiences.  

Qualifications & strengths 

• 7–10 years of experience in lifecycle marketing, marketing automation, CRM systems, campaign management, and/or customer journey strategy within a B2B environment. 

• Demonstrated experience developing audience segmentation and targeting strategies informed by client behavior, engagement data, and business insights.  

• Curious problem-solver who has both the strategic mindset to create the vision and the get-it-done ability to roll up your sleeves and work cross-functionally to execute it. 

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