Senior Consumer Insights Researcher

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Reporting to the Director of Consumer Insights, you will design and implement primary research studies, compile industry trends from secondary data, and deliver insights based on this work to inform strategic plans and tactical programs.

Your Impact

You will lead the design and implementation of primary research studies applying a variety of methodologies (i.e., customer surveys, in-depth interviews, focus groups, online discussion boards, diary studies) to support programs across Merchandising, Marketing, Digital, Social, Streaming, Programming, and Customer Experience.

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What you will do

• Use secondary research resources to identify market and customer behavioral trends to guide decisions.
• Summarize primary research data with transactional, behavioral, and demographic data to inform partners of business issues and opportunities. Present research results to team members at all levels.
• Employ rigorous research methodologies and technology to improve the efficiency, accuracy, and timeliness of results.
• Collaborate with Consumer Insights team members and other research and reporting teams on complex projects.
• Research new data/reporting solutions or vendors and propose new solutions for information gathering/research and self-service options for the business.
• Manage research suppliers and act as a vendor liaison to the business.

What You Bring

• Undergraduate degree in Business, Economics, Statistics, Marketing, Market Research, Psychology, Sociology or related field.
• 7+ years professional experience in Retail, Entertainment, Market Research, or a related field with an analytical and business background.
• Experience with research methodologies, including surveys, interviews, focus groups, online research communities, diary studies, and segmentations.
• Experience with secondary sources and use of secondary survey research.
• Experience using statistical methods to analyze large survey data sets.
• Ability to translate complex research findings and data sets into relevant insights.
• Experience working with/management of research partners.
• Understanding of social media platforms and commerce (Facebook, Instagram, TikTok) is a plus.
• Entertainment research experience (e.g., TV, streaming, short form) is a plus.
• Understanding of streaming media services is a plus.

#LI-LC4 #LI-Hybrid

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local law