Marketing and Direct Response Fundraising Manager

Are you ready to put your marketing, fundraising, or direct response skills toward an organization making an impact in animals lives and the community around us? 🐾 Consider joining Animal Humane Society (AHS) as the Marketing and Direct Response Fundraising Manager. This role is responsible for leading the strategy, execution, and continuous improvement of multi-channel marketing and fundraising initiatives that drive awareness, engagement, and support for Animal Humane Society. This role manages a team of marketing professionals and oversees a direct response program that generates more than $3 million annually through direct mail, email, digital advertising, and other channels.

Important Details

Salary: $80,000-105,000 depending upon experience

Schedule/Location:

• Full-time, Hybrid

• Location: This is a hybrid position based out of our Golden Valley, MN location with regular occasional travel to our other locations in Minnesota. This role is required to be on-site at least 2x per week, subject to change as business needs dictate. Must live in or have easy access to the Minneapolis/St. Paul area.
• Application requirements: It is optional to submit a cover letter and a portfolio. Optional documents for the portfolio are up to the candidate and could include items such as copywriting samples or channel campaign deliverables.

Essential Functions

Marketing Strategy and Campaigns:

• Partner with internal stakeholders to identify and address marketing needs across the organization.
• Lead the development and implementation of integrated marketing and fundraising campaigns that elevate brand visibility and generate revenue.
• Create and manage a comprehensive annual campaign calendar aligned with AHS’s strategic goals.
• Stay informed on industry trends and innovations in direct response and performance marketing to enhance campaign effectiveness.

Direct Response Fundraising:

• Oversee the strategy and execution of direct response fundraising efforts, including segmentation, creative development, testing, and production.
• Develop compelling, donor-centric messaging for email, direct mail, and digital platforms to drive acquisition, engagement, and retention.
• Use A/B testing and data analysis to elevate and optimize campaign performance.
• Manage relationships with external vendors and partners to ensure timely and effective campaign delivery.
• Identify and implement new channels to expand unrestricted revenue streams.
• Collaborate with the Advancement team to align appeals with donor journeys and stewardship strategies.

Content Creation:

• Oversee the creation of impactful marketing and fundraising content across print and digital platforms, including websites, email campaigns, paid media, newsletters, direct mail, and collateral.
• Ensure creative quality and brand consistency in collaboration with internal teams and external vendors.
• Uphold AHS’s mission and values through a unified and compelling voice in all communications. 

Analysis and Reporting:

• Monitor and analyze campaign performance, donor trends, and key performance indicators (KPIs) to assess effectiveness.
• Provide actionable insights and data-driven recommendations to leadership for continuous improvement.

Leadership:

• Provide supervision, coaching, and development to direct reports as noted on the organizational chart, acknowledging accomplishments and providing regular feedback.
• Conduct one-on-one meetings with direct reports to ensure team members have the resources and support to be successful.

• Address and resolve any issues or conflicts within the team.
• Review and approve timecards and requested time off within payroll deadlines, working closely with employees to resolve discrepancies.

• Manage budgets and complete revenue/expense reports as required by Finance.

Communication and Culture:

• Communicate in a positive and professional manner with customers, other employees, and volunteers.
• Promote a culture of diversity, equity, and inclusion to make AHS a welcoming environment for all.

Technology:

• Use Adobe Creative Suite to design, edit, and review marketing assets.
• Utilize Drupal, CRM systems, and digital fundraising platforms for campaign management.
• Monitor organizational email systems and digital tools for timely communication and delivery.

Other duties as assigned.

Additional Information

Schedule and Attendance:

• Hybrid role with at least two day