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Job Summary

Church & Dwight is seeking a Manager, Digital Asset Management (DAM) to join our team. This role is responsible for governing and optimizing digital assets across a portfolio of 20+ consumer brands. This role ensures brand‑approved assets are easy to find, access, and reuse across markets, channels, and agencies driving brand consistency, speed‑to‑market, and operational efficiency.

Partnering closely with Brand teams, Creative Services, Marketing Operations, IT, Legal, International, and external agencies, this role oversees the full lifecycle of digital assets, including ingestion, governance, distribution, usage, and archival. The Manager owns DAM standards such as taxonomy, metadata, workflows, permissions, and usage guidelines to support scalable, compliant content activation.

About the Role

The ideal candidate brings strong digital operations experience, a brand governance mindset, and the ability to lead across a matrixed organization. They will drive DAM adoption, continuous process improvement, and the evolution toward more intelligent, AI‑enabled asset management. 

Work Environment

This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements.

• Hybrid: If designated as hybrid, the role will be based in Ewing, NJ and requires in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

• Remote: If designated as remote, the role will be performed on a remote basis, with occasional in‑person attendance required as business needs dictate.

Role Accountabilities and Responsibilities

Strategy & Program Leadership

• Own the DAM vision, multi‑year roadmap, and operating model, aligning priorities with Marketing, International, Creative Ops, eComm, and IT.

• Co‑lead the DAM overhaul with our external agency: scope, requirements, vendor coordination, change management, cutover planning, and post‑launch stabilization.

• Establish governance (RACI, standards, decision forums), SLAs, and success metrics tied to time‑to‑market, asset quality, reuse, search success rate, and user adoption.
   

Enterprise Migration & Brand Support (EOY Goal)

• Lead the asset audit, de‑duplication, and migration across 20+ brands; set intake criteria, required metadata, and quality bars.

• Stand up a scalable ingestion framework (playbooks, templates, QA) that can flex with freelance support and agency partners.

• Track progress to EOY completeness: metadata coverage, rights documentation, taxonomy alignment, and legacy decommissioning.
   

Day‑to‑Day DAM Operations

• Run core workflows (ingestion, approvals, versioning, distribution, archive) and continuously optimize for speed and quality.

• Ensure metadata, taxonomy, and controlled vocabularies are accurate and governed—driving asset discoverability and SEO alignment where applicable.

• Maintain permissions, roles, and access control; uphold rights/usage governance and expirations in partnership with Legal.

• Build and publish dashboards based on approved KPI’s such as but not limited to usage, adoption, SLA performance, search effectiveness and reuse rates to guide decisions, in partnership with Data &. Analytics.

• Support adhoc projects as needed
   

Cross‑Functional Orchestration & Training

• Serve as the primary connector among Creative, Production, Brand/Integrated Marketing, eComm, Media, Insights, and IT, translating needs into workflow and configuration.

• Partner with Marketing Operations to guide onboarding, training, and enablement for internal teams and agency partners; build a champion network to sustain adoption.

• Partner with Regulato