Senior Product Manager, App Growth and Product Success
Marriott InternationalAbout the role
JOB SUMMARY
The Marriott Mobile App Team is seeking an experienced growth product manager to develop and lead internal and external product release strategies and customer communications across digital and physical channels to support new product introductions and launches that continue the momentum of our mobile app's significant user growth and engagement. Reporting to the Senior Director of Mobile Product as part of the overall Digital team, the Senior Product Manager, App Growth & Product Success will play a strategic role in driving growth and adoption of the Marriott Bonvoy app in support of advancing the Company’s goal of becoming the world’s favorite travel company.
The person in this role will rely on deep experience to execute product launch communications campaigns from strategy and concept to production and delivery and support key partners in marketing campaigns that drive app adoption and growth. This leader will draw on guest insights, competitive activity, strategic skills, and creativity to ensure your work engages guests and our hotel staff globally. You’ll create insight-driven product positioning, messaging and narratives, and define and support marketing partners to execute on innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You’ll work closely with Product Managers, Marketing Managers, and Regional Leads across Marriott International to execute on comprehensive marketing plans, helping communicate the value of Marriott’s Mobile App and features to global audiences.
An ideal candidate will have the organizational skills of a project manager, the attention to detail and creativity of a designer, the curiosity and analytical skills of a data analyst to unlock insights that generate results, and the ability to build relationships with product, marketing, analytics, and regional teams to advocate on behalf of the mobile app roadmap. Manage multiple workflows, deliver projects on an aggressive timeline, and organize complex information so it’s clear, concise, and digestible for a variety of audiences.
A successful candidate will bring a proven track record of launching new products as well as demonstrated, successful leadership in driving the promotion and awareness of these products to internal stakeholders, partners, and prospective and existing app users. Additionally, an ideal candidate will have an understanding of direct to consumer digital products, a global growth mindset, a collaborative team spirit, and a passion for delivering amazing mobile product marketing experiences that audiences love.
CANDIDATE PROFILE
Education and Experience
Required:
• 6+ years of Digital Product and/or Digital Strategy experience. Must have direct experience and fluency with the broader Consumer Mobile / Digital landscape leading new product introductions and working with internal and external partners and agencies.
• 3 - 5+ years of Product Management experience supporting cross-functional teams; a portion of that experience supporting mobile apps crafting strategies for product-market fit, and developing and delivering product positioning, value propositions, and narratives.
• Bias for action and collaboration across functions; ability to lead, influence, and collaborate effectively in a matrix-managed environment, with multiple complementary groups
• Ability to lead with strong analytical and data-driven decision-making skills; ability to incorporate research and user data into materials
• Entrepreneurial, startup attitude in a big company setting, self-starter who takes initiative in an ambiguous environment to generate momentum & positive business outcomes
• Willingness to roll up your sleeves and do whatever is necessary; general manager / owner mentality
• Superior verbal and written communications skills and able to communicate insights that resolve complex issues in creative and effective ways to internal stakeholders at different levels (front-line employee to executive-level).
• Strong attention to detail, analytical thinker, organizational, and problem-solving skills with the ability to interpret and translate data into key learnings and execution plans that drive business results
• Fluency in lifecycle performance metrics, and an ability to work with them to understand near-term and long-term impact
• Experience working closely with Marketing teams to identify and influence opportunities to better drive KPIs
• Ability to act with confidence and decisiveness and to lead and have influence over people and groups of widely varying disciplines and backgrounds, including technical, operations, and executive team members
• Global mindset that balances global solution orientation with awareness, apprecia
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