Digital Category Experience Lead

Digital Category Experience Lead

Company Background:

Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates.

Job Description:

This role provides a unique opportunity for a digital professional to play a critical role in helping to grow the B2B digital business within NAPA North America. Based in Atlanta, this person will be a member of the Digital Experience & Operations team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.

As a Lead this role will be responsible for establishing online merchandising objectives across multiple experiences, supporting a Merchandising Category Director with a minimum annual revenue of $350 million or more. This will involve creating and building a business on all channels both B2B and B2C while leveraging the products, processes, and assets from our existing selling models. The Lead will be involved in the online assortment planning process to focus on selling online and supporting our stores to create an omnichannel experience. The Lead will work heavily with product teams, pricing teams, retail promotions teams, eCommerce operations teams, and others as needed to drive increased online sales.

This role is a key support to the Category Director, who has full P&L responsibilities for multiple category managers, category initiatives, pro-actively bringing best practice and recommendations forward. The key liaison point for a wide range of both internal and external stakeholders including: Product Suppliers / Manufacturers, Marketing, Pricing, Promotions, Sales and Operations.

Additionally, this role will help drive online conversion through analytics, user experience, and on and off-site merchandising and increasing attachment rate by identifying and improving cross-sells and other cross-merchandising opportunities. Leads will oversee the day-to-day projects and deliverables of their partnering specialist who will assist in the tactical execution of initiatives.

Responsibilities:

· Responsible for exceeding the business goals (eSales & related) for the assigned Merchandising Category.

· Analyze digital & omni-channel opportunities through the eyes of the B2B customer, develop and execute digital merchandising strategies, including buying experience, online assortment, pricing, availability & delivery.

· Analyze category performance, drive actions and develop levers to improve performance

· Build BIC omni-channel category GTM & experience plans, including those for:

o Online Product & presentation (assortment, brands, quality, etc.)

o Placement (availability & delivery experience online)

o Digital & Omni-Channel Experience (Catalog, Taxonomy, Search, category specific features & functionalities)

o Price & Promotion

· Partner with Category Manager to align above omni-channel plans to overall category strategy

· In collaboration with the product team, lead the development of category-specific features to focus on improving traffic, conversion, and sales

· Recommend online merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends

· Analyze, forecast and interpret market and consumer trends for online implications in partnership with other teams including product, inventory planning, and others

· Conduct regular digital merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach, specifically B2B.

· Work with the digital analytics team to analyze overall KPI’s, promotion performance, and market analysis as they pertain to specific business area and react accordingly. Provide recommendations on future assortments, promotions and navigation based on past performance and industry insight.

· Work with the on-site search, catalog, and engineering teams to monitor and manage search, facets, and attribution to ensure relevant results.

· Participate in the product lifecycle planning with the eCommerce team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective.

· Promotional execution, identifying and developing solid product content, optimizing online navigation, an