Senior B2B Marketing Specialist

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Senior B2B Marketing Specialist
 

Do you love travel and want to make a difference in millions of travelers’ journeys? At Expedia Group, we're building technology that powers global travel for everyone, everywhere, and we're looking for skilled professionals to join us.

Expedia Group is hiring a Sr. B2B Marketing Specialist who is passionate about generating leads and bringing customer-centric tech products to market. This person will join our Escapia software Marketing team which helps over 900 vacation rental managers simplify operations and run their business through our powerful and innovative SaaS platform.

We are looking for a highly-organized marketing all-rounder with proven experience across a wide variety of marketing disciplines including B2B lead generation, digital marketing, industry events, webinars, email marketing, social media marketing, in-product communications, website management, and even touch of design.

The successful candidate will be a strong writer and editor with experience in crafting engaging messaging. They will also be results-driven and bring strong analytical skills to report on the value delivered by our marketing programs.

Our new team member will be highly self-motivated, very collaborative and will relish the opportunity to own and manage multiple projects concurrently.

What you’ll do:

• Own and deliver end-to-end B2B marketing campaigns from conception to execution and post-campaign analysis 

• Work with our agency to optimize and test new paid lead generation campaigns and manage paid advertising  

• Work closely with our Sales team to identify opportunities to improve lead to new contract conversion 

• Work with our Product Management and Product Marketing teams to announce new features & functionality 

• Build compelling propositions and develop engaging messaging 

• Develop marketing collateral in collaboration with internal teams 

• Manage our Marketing Communications calendar  

• Plan and execute Marketing communications across email, website, in-product and social 

• Coordinate industry event and webinar logistics 

• Analyze campaign results, draw insights and make recommendations 

• Perform a range of administrative tasks 

• Work closely with Escapia Support and Client Solutions teams 

• Act as an Escapia brand guardian 

Who you are:

• 4+ years in a global or regional marketing department with a focus on digital advertising (including SEM, SEO & Display campaigns), CRM and email marketing programs 

• Proficiency in writing engaging marketing copy which articulates key messages and calls to action 

• Strong analytical skills and ability to evaluate performance of campaigns  

• Ability to effectively prioritize across multiple projects, and deliver to deadlines

• Capacity to build easy-to-understand communications about complex technology topics 

• A solid understanding of email marketing software and web performance tracking tools 

• An infectious positive attitude, initiative, energy and drive! 

• Marketo experience is a plus 

• B2B marketing and/or SaaS experience is a plus 

The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.  Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.