Trade Marketing Director

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

 

The reputation of Southern Glazer’s is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer’s has been recognized by Newsweek as one of America’s Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents & Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.

 

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

 

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

 

Southern Glazer’s offers a competitive compensation package with expected first year total earnings of $120000 - $175000 / year including bonus, incentives, and auto allowance/reimbursement. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

 

Overview

Responsible for overseeing field marketing communication with sales force as well as leading field marketing initiatives for a portfolio.  The position works closely with the supplier, activation leads, and sales lead in the Division to ensure effective brand activation and marketing amplification across the market.

Primary Responsibilities

• Develop marketing strategic direction to drive profit and revenue share growth across the state
• Act as “Voice of the Market” to Supplier and Brand marketing to ensure national strategies & tactics are shaped by local market insights and needs
• Leverage resources to help portfolio management and commercial teams become experts in generating customer/shopper insights and program activations that deliver exceptional results.
• Responsible for Incentive Program creation, communication, and administration
• Work closely with sales team and accounts to amplify brand marketing and activation platforms
• Partner with Business Intelligence to develop and evaluate SGWS programs that drive share growth
• Provide templates and processes for portfolio management
• Supplier Innovation/Incubation
  • Manage resources and process for onboarding new brands, and correspondingly
  • Manage process and resources that drive innovation brands
• Set objectives, measure program ROI, and provide market-based insights and feedback to sales and marketing management through KPI scorecard process

Additional Primary Responsibilities

• Partner with Business Intelligence team to provide commercial teams the tools and resources to provide the trade with the ability to be true consultants to driving their businesses
• Lead and Manage B