Director, Media - Commercial Music Group

<p><strong><u>About Sony Music Entertainment</u></strong></p> <p>At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.</p> <p>Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.</p> <p>Sony Music Entertainment is a member of the Sony family of global companies.</p> <p>Based in our Los Angeles office and as part of the central media team within the Commercial Music Group, and reporting to the SVP of Media, lead paid advertising strategy, planning, optimization, and performance analysis for specific labels and projects across social, digital, out-of-home, and other traditional channels.</p> <h2><strong>What you'll do:</strong></h2> <ul> <li>Execution and campaign setup across social, CTV, programmatic, and other ad platforms</li> <li>Negotiate, plan, and implement traditional media programs through strategic collaborations with traditional channel partners (out-of-home, print, trade, radio, TV)</li> <li>Collaborate with both the central media team and other departments (e.g., marketing, content, audience development, and analytics) to create cohesive strategies guided by key business outcomes</li> <li>Utilize various internal and external tools to develop data-informed insights that provide the framework and approach for media strategies</li> <li>Help create focused, creative, and breakthrough media plans that provide immediate impact as well as key learnings for the future</li> <li>Develop and conduct key ad operation tasks engineered for media and business goal performance</li> <li>Focus on optimizations during campaign flights to consistently improve performance and generate key learnings</li> <li>Deliver performance results, as well as key creative and media insights, during and upon completion of campaigns</li> <li>Provide a regular cadence of performance insights (by artist, genre, and playlist group), budget recaps, and analyses</li> <li>Help evaluate creative and provide suggestions and recommendations on assets to set campaigns up for success and test new approaches<