Jobs and Careers
SL
Director, Demand Generation
Slang.aiNew York City, United Statesfull_timeVerifiedPosted 10 Dec 2024
About the role
Company Summary:Slang.ai is redefining customer engagement through conversational AI, making every interaction seamless and efficient. Our mission is to transform the restaurant industry by providing the ultimate voice AI solution for consistently outstanding customer experiences. At Slang.ai, we foster a culture of innovation, inclusivity, and growth, ensuring that every "Slangsta" (employee) feels valued and connected to our broader AI driven impact.
What Your Experience Will Be: As the Director, Demand Generation, you will lead the strategic vision and execution of multi-channel demand generation campaigns that drives pipeline growth. Working within the Marketing department, you will report to the CEO partner with Product Marketing to ensure alignment between campaigns and go-to-market strategies.
This role requires a strategic and data-driven mindset, as you will design and oversee programs that integrate events, paid media, email, and multi-touch campaigns. You’ll work cross-functionally with Sales, Product, and Creative teams to craft initiatives that not only resonate with our target audience but also position the organization as a market leader.
As a leader in the department, you will use advanced tools and methods, to drive performance and optimization. Your work will have a direct impact on revenue growth and market expansion, while also providing an opportunity to strengthen your expertise in high-level campaign strategy and leadership. We are a remote first company with primary office space in New York, and this role will require travel from time to time.
Why You Belong Here & How You Will Grow:At Slang.ai we believe in empowering our team members to thrive both professionally and personally. In this role, you’ll have the opportunity to shape and execute innovative demand generation strategies that drive tangible business impact. You’ll collaborate with a team that values creativity, data-driven decision-making, and cross-functional partnerships, ensuring that your work is both meaningful and transformative.
We foster a culture of continuous learning and growth, providing access to mentorship, leadership development, and professional training opportunities. As the Director, Demand Generation, you will be a key architect of our marketing success, with the resources and support to build on your strategic expertise, refine your leadership skills, and make a measurable difference in the organization’s trajectory. We encourage leveraging AI technology to enhance your team's output. By joining our team, you’ll not only advance your career but also contribute to a company where innovation and collaboration fuel both individual and collective success.
We offer competitive compensation, including various rewards and benefits, to reflect your value to the company. By joining Slang.ai, you’ll find your work meaningf
What Your Experience Will Be: As the Director, Demand Generation, you will lead the strategic vision and execution of multi-channel demand generation campaigns that drives pipeline growth. Working within the Marketing department, you will report to the CEO partner with Product Marketing to ensure alignment between campaigns and go-to-market strategies.
This role requires a strategic and data-driven mindset, as you will design and oversee programs that integrate events, paid media, email, and multi-touch campaigns. You’ll work cross-functionally with Sales, Product, and Creative teams to craft initiatives that not only resonate with our target audience but also position the organization as a market leader.
As a leader in the department, you will use advanced tools and methods, to drive performance and optimization. Your work will have a direct impact on revenue growth and market expansion, while also providing an opportunity to strengthen your expertise in high-level campaign strategy and leadership. We are a remote first company with primary office space in New York, and this role will require travel from time to time.
Why You Belong Here & How You Will Grow:At Slang.ai we believe in empowering our team members to thrive both professionally and personally. In this role, you’ll have the opportunity to shape and execute innovative demand generation strategies that drive tangible business impact. You’ll collaborate with a team that values creativity, data-driven decision-making, and cross-functional partnerships, ensuring that your work is both meaningful and transformative.
We foster a culture of continuous learning and growth, providing access to mentorship, leadership development, and professional training opportunities. As the Director, Demand Generation, you will be a key architect of our marketing success, with the resources and support to build on your strategic expertise, refine your leadership skills, and make a measurable difference in the organization’s trajectory. We encourage leveraging AI technology to enhance your team's output. By joining our team, you’ll not only advance your career but also contribute to a company where innovation and collaboration fuel both individual and collective success.
What Success Looks Like:
- Event Marketing: Design and execute in-person and virtual events, webinars, and sponsorships to generate leads, nurture prospects, and drive pipeline growth.
- Paid Media Management: Develop and optimize paid media campaigns across platforms (e.g., Google Ads, LinkedIn, and programmatic channels) to maximize ROI.
- Email Marketing: Plan and execute segmented, personalized email campaigns to drive engagement across the customer journey.
- Multi-Touch Campaigns: Strategically combine content, events, paid media, and email into cohesive, multi-channel campaigns that accelerate lead generation and pipeline movement.
- Performance Tracking: Analyze campaign performance, report on key metrics, and identify opportunities for optimization and growth.
- Cross-Functional Collaboration: Work closely with sales, product, and creative teams to align strategies, share insights, and ensure seamless execution.
- Innovation and Experimentation: Continuously test and refine new approaches to demand generation, contributing to a culture of learning and adaptability.
What You Will Bring:
- Experience: 5+ years in demand generation or growth marketing, ideally in a SaaS or tech environment.
- Technical Skills: Proficiency with marketing automation tools (e.g., HubSpot) and paid media management tools (Facebook, Google Adwords, Youtube, Tiktok)
- Analytical Skills: Strong ability to interpret data, report on metrics, and derive actionable insights.
- Creativity: A passion for crafting compelling campaigns and experimenting with new strategies.
- Mindset: A collaborative, entrepreneurial approach and a commitment to driving measurable impact.
We offer competitive compensation, including various rewards and benefits, to reflect your value to the company. By joining Slang.ai, you’ll find your work meaningf
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s