Head of Copy

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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If you’re an experienced, customer-obsessed Head of Copy, who wants to work on a brand that leads with its unique tone of voice, this role is for you. 

Cleo’s voice is embedded across everything we think, make, and do. Behind it, is a team with ambitions to change the world’s relationship with money. 

With a human and structured approach, this person will lead our writers in further defining Cleo's voice and creating breakthrough communications in a traditionally boring – and crowded – fintech space.

Responsibilities

• Co-lead the internal Creative Studio in partnership with design leads, helping the team deliver performative and compelling communications support.
• Help master (and define) Cleo’s brand voice. As one of our core differentiators, this is a business-critical part of the job.
• Provide leadership and mentorship to a team of copywriters, fostering open creative expression and ensuring high-quality copy across our marketing channels
• Oversee the creative copy process, ensuring work aligns with business objectives (OKRs)
• Uphold the highest standards of creative quality in copy and brand messaging
• Lead creative brainstorming sessions with the wider team that delivers original and high-impact creative
• Demonstrate an open leadership style that’s both supportive and inspirational, helping the team deliver high-quality work and continue to find ways to improve their outputs and the copy process
• Demonstrate strong proofreading and editing skills across business and consumer audiences

Requirements:

• Player-coach mentality with a track record of leadership coupled with the ability to jump in and write where needed.
• You’re proactive.You don’t wait for others to figure things out, you jump in, ask questions and move projects forward.
• You’re a systems thinker and bias towards action, taking complex challenges and testing quickly
• Pre-series C experience. You’re an entrepreneurial spirit, with a test and learn attitude. 
• Extensive experience establishing processes for high-quality execution
• A positive force, bringing new concepts to life in an app-first, online environment 
• 4+ years of experience managing a team of creatives whilst working in a senior copy role in the creative field, ideally in a high-growth startup or scale-up
• Strong portfolio showcasing strategic/conceptual thinking and storytelling
• You’ve got a great sense of humor on and off the page

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/. This position is a CW5 level and we can pay $141,172 - $189,329 p.a depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team