Sr. Divisional Marketing Specialist

Department: Residential Living

Summary

As a senior leader on the Residential Living team and key member on the Auxiliary Services team, this position is a champion of collaboration, leading a collective effort in aggressively marketing and creating a positive image/brand for Residential Living , (consisting of the collective of Dining Services, Housing, Residence Education, and the Residential Facilities offices) ensuring service excellence in our customer service practices and messaging an inclusive community oriented brand to all stakeholders. This position’s leading priority will be to the Residential Living operation led by Auxiliary Services, ensuring a unified brand across all services that markets a high quality residential experience and delivers a comprehensive marketing plan promoting the recruitment and retention of new and returning resident students. This position will serve as a collaborative partner on the strategic development of all operations to ensure the Residential Living portfolio delivers exceptional student satisfaction, maximized occupancy, and retention. This position also serves as a leader within the larger Auxiliary Services unit, providing divisional support/consultation in strengthening its marketing and communication efforts by leading the oversight and staffing of a marketing support center that will deliver support services to all departments within the division. They will extend their marketing prowess in developing an innovative and aggressive effort to recruit, grow, and organize a robust summer conferencing program within Auxiliary Services. 

Responsibilities and Essential Duties

● Serve as a collaborative partner with the Executive Director of Residential Living and Associate Director of Housing on the execution of all operations within the residential portfolio, with a focus on delivering messaging that demonstrates an excellent public facing product and brand.
● Serve as a chief marketing officer within Residential Living and the larger Auxiliary Services division ensuring the delivery of an exceptional brand that meets the goals of the department, division, and University
● Lead the collaboration within the Residential Living team to shape public relations, communications and develop creative initiatives that promote/protect the brand of the residential experience and aid in the recruitment of students
● Create and execute a comprehensive marketing/communication plan across all services within the Residential Living team that promotes the residential experience and aids in the retention and recruitment of students.
● Spearhead and lead efforts in the creation of a new marketing support center designed to provide exceptional marketing and communications support to all Auxiliary Services units within the division
● Supervise and oversee all student staff and day to day operations for Auxiliary Services Marketing Support Center, leading staff on the support and consultation services to units on all forms of publications, marketing (print and digital), communications, website design and brand development
● Provide leadership, consultation, and collaboration with all division leaders on marketing and various AVPA initiatives
● Partner with the Senior AVPA team on the formulation of a division wide brand
● Design and lead an aggressive multi-platform social media campaign that promotes all Residential Living office initiatives to multiple audiences
● Lead, design, and maintain creative influence over all printed, digital and promotional communication campaigns/products and ensure a seamless messaging of the brand across all services within Residential Living (and support the same with Auxiliary Services through the Marketing Support Center)
● Oversee all mass communications and graphic design within Residential Living to ensure it matches the messaging of the goals and brand of the department
● Serve as project leader and/or committee member for high profile marketing and recruitment events
● Facilitate the organization and creation of presentations and recruitment activities with the Admissions office as needed
● Provide leadership, guidance, and possible functional supervision with office staff tasked with marketing and communications responsibilities
● Lead the efforts in recruiting, organizing and growing the University’s summer conferencing program, creating a brand for the program that promotes the beauty and resources within the Houghton/Hancock community
● Partner with the project manager in growing the summer conference operation, including recruitment, marketing, management, negotiating agreements, networking with potential clients, and other related tasks, leading enterprise staff to execute logistics for the camps/conferences successful stay on campus
● Assess an