Senior Marketing Manager - Public Sector

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. 

If you are an Internal Candidate, please apply via our Internal Job Board. 

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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

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We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth as Guild advances the next frontier of workforce education and career mobility in the public sector. This represents a new sector for Guild and will require a full funnel approach to establish ourselves and generate opportunities.

This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes. You’ll contribute to building early-stage strategies for how we market Guild’s mission at the state and local level.

The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing stakeholders across functions.

Key Responsibilities

Strategy & Planning

• Develop and execute integrated marketing strategies aligned to business and revenue goals
• Translate company objectives into clear marketing roadmaps and campaign plans
• Identify growth opportunities through market, customer, and competitive insights
• Manage annual and quarterly marketing planning processes 

Campaign & Program Leadership

• Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
• Oversee messaging strategy and ensure brand consistency across touchpoints
• Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
• Drive launches for new products, features, or strategic initiatives 

Performance & Optimization

• Establish KPIs and reporting frameworks to measure marketing effectiveness
• Analyze campaign performance and translate data into actionable insights
• Optimize channel mix and budget allocation to maximize ROI
• Present results and strategic recommendations to senior leadership

Stakeholder & Team Leadership

• Influence and align cross-functional partners
• Manage external vendors and agency relationships as needed
• Mentor junior marketers and contribute to team development
• Champion best practices in marketing operations, experimentation, and execution
  
  

Qualifications

Required

• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills

Preferred

• Experience in HRTech, B2B to an executive audience, or public sector
• Experience in extending and/ or standing up new market sectors/ audience segments
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are st