Admin & Executive Support, LinkedIn Outreach & CRM, Social Media Support

This is a remote position.

About the Client

A former NBA player, Mizzou Athletics Hall of Famer, entrepreneur, and founder building businesses at the intersection of sports, culture, technology, and entrepreneurship.

For this role, the primary focus will be supporting his  AI automation business , a growing venture focused on helping small businesses improve their visibility, lead generation, CRM processes, and customer engagement through AI, automation, AEO/GEO strategies, and related solutions.

The business is currently in its early growth stage and is building its outbound sales and lead-generation infrastructure from the ground up. The initial focus is  LinkedIn outreach , with opportunities for the successful VA to take on additional responsibilities as the business grows.

Position Overview

We are looking for a proactive, resourceful, and commercially minded  LinkedIn Lead Generation & Outreach VA  who can help build and execute a targeted LinkedIn prospecting strategy.

The ideal candidate should be comfortable researching prospects, building lead lists, developing personalized outreach messaging, managing LinkedIn outreach, tracking prospects, and helping convert conversations into qualified appointments.

This is not simply a data-entry or message-sending role. The client is looking for someone who can bring ideas, recommend improvements, and eventually help build a repeatable and efficient outreach system.

The initial engagement is focused on LinkedIn, but the role may expand into CRM management, automation support, AI-related workflows, content strategy, and other business-development activities as the company grows.

Primary Responsibilities

1. LinkedIn Lead Generation & Prospect Research

• Research and identify potential small-business prospects on LinkedIn.
• Build a targeted prospect database from scratch.
• Initially focus on small businesses in the  Kansas City, Missouri and Kansas City, Kansas markets .
• Gradually expand prospecting beyond Kansas City as the business develops.
• Identify business owners, founders, decision-makers, and other relevant contacts.
• Research prospects to understand their business, online presence, potential pain points, and opportunities for AI/automation solutions.
• Qualify prospects based on agreed criteria.
• Maintain accurate and organized prospect information.

2. LinkedIn Outreach

• Execute targeted LinkedIn connection requests and outreach.
• Develop personalized outreach messaging rather than relying solely on generic templates.
• Help formulate messaging that clearly communicates the value of the client's AI automation services.
• Test different outreach approaches, messaging angles, and calls to action.
• Use Kareem's existing LinkedIn network and followers where appropriate as an additional prospecting opportunity.
• Schedule outreach strategically so messages and activity align with the client's  Central Time Zone .
• Recommend improvements to outreach strategy based on results and engagement.

3. Appointment Setting

The ultimate goal of the outreach is to generate qualified conversations and  book appointments  for the client.

Responsibilities may include:

• Identifying prospects who show genuine interest.
• Engaging prospects appropriately within the agreed scope.
• Directing interested prospects toward the client's lead-generation process.
• Helping prospects access the client's website/AI visibility scan or onboarding process.
• Booking qualified appointments on the client's calendar.
• Escalating high-value or highly interested prospects to Kareem.

4. Messaging & Outreach Strategy

The business is still in its early stages, so the VA will help build the outreach framework.

The successful candidate may be expected to:

• Help develop initial LinkedIn outreach scripts.
• Create variations for different types of small-business prospects.
• Develop messaging around AI automation, AEO/GEO, lead capture, CRM, lead nurturing, and business efficiency.
• Recommend appropriate follow-up messaging.
• Identify which messaging generates the strongest response.
• Help refine messaging based on actual