Sr. Manager, Canada Marketing

About The Role

Peloton empowers people to live fit, strong, long, and happy. We’re on a mission to bring integrated fitness and wellness experiences to our Members anytime, anywhere. Canada is one of Peloton’s largest markets and a key region for growth. 

We’re seeking a passionate and commercially minded Senior Manager, Canada Marketing to lead our marketing strategy and execution in the country. Reporting to the Senior Director, International Marketing, you will serve as Peloton’s marketing lead for Canada — partnering closely with the Canada GM and global teams — to drive brand growth, member acquisition, and engagement. You will also help drive market entry and launch planning activities for non-Canada markets in the future.

This role requires experience in balancing big-picture strategy and executing plans within a fast-paced, global environment. The successful candidate must be based in Toronto or New York, working from a Peloton office at least 3 days per week, and be open to flexible hours when needed. This role requires 25% travel.

YOUR DAILY IMPACT AT PELOTON

• Own the development and delivery of Peloton’s Canada marketing strategy, aligned with global objectives and local growth targets.
• Lead integrated marketing plans across channels, including brand, digital, partnerships, and retail, ensuring consistent execution and measurable impact.
• Partner with global teams to localize campaigns for Canada and create market-specific activations where required.
• Drive in-store activations across Peloton’s 1P retail showrooms in Canada, as needed.
• Launch new 3P retail partners and drive commercial partnership objectives through retail partner marketing strategies and plans.
• Drive influencer and ambassador programs in partnership with global Creator and local Comms teams.
• Collaborate with global media and growth teams to optimize acquisition and retention through localized media, lifecycle marketing, and CRM.
• Identify and activate local partnerships and brand collaborations to expand awareness and member growth.
• Lead Canadian brand events and activations.bl
• Partner with PR/Comms colleagues to create and amplify campaigns and activations in-market.
• Manage the Canadian marketing budget, ensuring efficient allocation and ROI.
• Define KPIs, track performance, and feed insights into global and local planning cycles.
• Support strategy development and launch planning activities for new market entry outside Canada, as Peloton scales its international presence.
• Act as a key member of the Canada leadership team, partnering with the Canada GM on strategic priorities and ad hoc initiatives.

You Bring to Peloton

• Significant marketing experience for leading consumer brands, ideally within a global, matrixed organization.
• Deep knowledge of the Canadian market and all its provinces, including an understanding of local consumers, media landscapes, and retail environment.
• Proven ability to develop and execute integrated marketing plans across brand, digital, retail, and partnerships.
• Demonstrated success balancing strategic leadership with hands-on campaign delivery.
• Strong commercial acumen and experience driving both acquisition and retention programs.
• Comfortable analyzing performance data and translating insights into action, yet equally skilled at crafting compelling brand stories.
• Excellent project management skills, with ability to prioritize, multitask, and deliver in a fast-paced environment.
• Strong collaboration skills with ability to work cross-functionally with global and local teams.
• Experience managing budgets and agency/partner relationships.
• Experiences leading new market launches is a plus.
• Prior experience in fitness, wellness, or subscription-based consumer businesses is a plus.
• Exceptional communication and influencing skills, with high attention to detail.
• Proficiency in English and French language is a must.

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we