Senior Associate, Lifecycle Marketing

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs, and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

We are looking for a Lifecycle Marketing Senior Associate who brings a sharp operational mindset and a passion for marketing execution to help power our retention and engagement initiatives. You will be the key owner of our marketing operations workflows, ensuring all lifecycle communications (email and SMS) go out flawlessly and are continuously optimized for performance. Also, you will work on specific audiences strategies involving briefing and cross-collaboration.

You will report to the Senior Lifecycle Marketing Manager and work closely with creative and data teams to drive campaign success across one-off and automated journeys. Ideal candidates have experience with marketing operations and communication strategy in lifecycle marketing, especially in fast-paced environments.

Key Responsibilities

• Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards.
• Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations.
• Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty.
• Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements.
• Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and product teams to deliver personalized, high-performing campaigns.
• Collaborate cross-functionally: Work closely with lifecycle, analytics, and creative teams to implement new journeys, QA existing ones, and bring new programs to market with excellence.

Key Candidate Requirements

• You have 2+ years of experience working on ESPs (Iterable, Braze, Klaviyo, etc.) and basic email coding knowledge using HTML, CSS, template scripting. Excellent communication skills and attention to detail are also required. Ability to execute and QA day-to-day operational tasks to support the Lifecycle marketing program from creative setup and supporting HTML coding to testing/QA and deployment to intended audiences.
• Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learnings is also required. 
• Strategic communications interest and frameworks to improve communications performance and understanding of email and sms marketing best practices on both the marketing and transactional side.
• Cross functional collaboration mindset with experience working in cross-functional project teams in a startup environment. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity.

Perks & Benefits:

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

• A competitive and flexible PTO policy
• Competitive compensation package 
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits
• Snacks and vending machine available on site

This is a hybrid role based in our Williamsburg, Brook