Senior Manager, Integrated Marketing - Germany (m/f/d)

Brief Description of Sunnova<br/>Sunnova (NYSE: NOVA) is revolutionizing the energy industry as a leading Energy as a Service (EaaS) provider of solar, battery storage, EV charging, and other energy solutions with customers spanning the U.S. and its territories. Founded in 2012, our goal is to provide homeowners, businesses, and communities with a better energy service at a better price – making clean, renewable energy more accessible, reliable, and affordable. At Sunnova, we believe that our success comes from the diversity and creativity of our people. Our team is made up of forward-thinkers who are passionate about changing the energy industry for the better, and we're looking for like-minded individuals to join us. We encourage our people to push beyond traditional limits and explore new horizons – because only then can we truly transform the world for the better. If you're excited about being a part of the fastest-growing segment of the energy industry, we want you on our team!<br/>The Senior Manager, Integrated Marketing Position<br/>Sunnova Energy is searching for a marketing leader to lead integrated local country marketing campaigns that promote and offer clean, affordable, and reliable energy solutions to consumers.  The position will also provide channel marketing support to our dealer sales and community homebuilder teams.  As the primary local Marketing point of contact, you will play an essential role in the expansion of the company in Germany. This individual will drive the end-to-end planning, development, execution, and performance reporting of Sunnova’s marketing calendar, multi-channel campaigns, and local marketing materials.  This position will lead and manage the interactions with the US-based marketing support teams across Brand, Product, Digital &amp; Web Marketing, and other functional areas as needed.  Processes will need to be defined to ensure deliverables such as marketing and creative briefs, audience lists, campaign project plans, and creative assets are coordinated, developed, and executed on strategy and on time.<br/> <h3>Sr. Manager, Integrated Marketing Responsibilities</h3> <ul> <li>Defines and proposes marketing strategies for all key audiences across prospects and existing customers to drive customer growth and a great customer experience.</li><li>Manages campaigns on the marketing calendar: Works with US-based marketing teams to communicate targeted audiences, deliverable due dates, email and paid media channel execution dates, and more.</li><li>Ensures coordination and collaboration across the Brand, Product, Marketing, translation agencies, and other teams in the development and execution of integrated campaigns.</li><li>Creates and ensures alignment to marketing briefs: Campaign goals, key performance indicators, campaign start &amp; end dates, target audiences, single main idea, marketing channel strategies, creative deliverables, and more.</li><li>Reviews creative deliverables for message consistency across all channels (web, email, paid/organic search, paid/organic social, display, direct mail, SMS, online video, and more), alignment to the marketing brief, and ability to connect with consumers.</li><li>Builds campaign performance reporting and plans A/B tests around audiences, offers, messages, timing, frequency and more.  Summarizes insights and results for knowledge sharing and continuous improvement.</li><li>Proposesandhelps to gain approval forpromotionalincentivesandoffersbyproduct,market, audience, etc.</li><li>Conducts data analysis and develops insights based on campaign and marketing funnel results; recommends adjustments to the marketing calendar, audiences, messaging, and marketing channels to drive lead and sales volumes, cash flows, system activations, and lower calls to customer care.</li><li>Leads quarterly marketing performance reviews(QBRs)to drive internal awareness on business results, wins, opportunities and insights with Executive Leadership and across the Marketing Teams.</li></ul> <h3>Minimum Requirements</h3> <ul> <li>Bachelor’s degree with emphasis on marketing, business, or communications</li><li>8+yearsofmarketingexperiencedevelopingmarketingbriefs,managingcampaigns, conducting marketing performance analysis, and creating strategies, recommendations, and proposals.</li><li>Strong communication skills:  1) Fluency in English: speaking, reading, and writing; 2) Ability to seamlessly translate between German and American English; 3) Solid presentation and meeting facilitation skills</li><li>Start-up mentality and entrepreneurial mindset.</li><li>Strong proficiency using Microsoft Office Suite: Word, Excel, PowerPoint, etc.</li><li>Critical interpersonal attributes include: 1) Passion for problem-solving, learning and educating others; 2) Thorough, detailed as well as nimble, agile execution; 3) Owner ship and accountability for results and delivery; 4) Strong empathy for customers and the ideal customer experience; 5) Passion for revenu