Sales Execution Manager (field based remote in Dallas-Fort Worth, Texas)

Location Requirement: field based remote in Dallas - Forth Worth, TX 

(Candidates must be based in or near Dallas or Fort Worth TX to be considered for this role)

Reports to: Regional Distributor Manager

Travel: up to 40% field based travel with some overnight stays required

Sales Territory: Primarily focused on Dallas-Fort Worth area but there will be travel to Waco, Tyler, Odessa, Wichita Falls, San Angelo, Amarillo, Abilene

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.  Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Role Overview:  

The Sales Execution Manager (SEM) role is your opportunity to be a driving force behind sales success. You'll partner with distributors to maximize sales, bring the brand to life in stores, and take ownership of local market execution. From engaging key buyers to tracking distributor performance, you'll play a pivotal role in uncovering opportunities to grow our brand. We're seeking a dynamic individual who thrives in the art of selling and is ready to make an impact.

Responsibilities:

Distributor Partnership Management:

• Collaborate with distributors on key sales activities such as "work withs," sales meeting kick-offs, and local chain wired selling initiatives
• Develop relationships with NA Brand Managers within local distributor partners (DP) and key account teams and inventory ordering team 
• Benchmark and establish clear expectations for DP performance
• Create systems for DPs to drive KPI’s and brand revenue goals
• Analyze the distributor structure & making recommendations to the DP

In-Store Execution: Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards.

Data Analysis & Forecasting: Use VIP data to track distributor performance and support accurate purchase order forecasting.

KPI & Performance Tracking: Support the management of key performance indicators related to distributor sales growth and in-store execution.

P&L Management: Create accurate and timely forecasts for case volume, spending & profitability.

Merchandiser Training & Development (If Applicable): Lead training for Merchandiser(s) to enhance selling capabilities and market readiness. Manage training programs for merchandisers to ensure effective product placement and promotional execution. 

Brand Messaging: Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging.

Qualification Requirements:

• Bachelor’s Degree preferred or equivalent in Business or Sales Marketing
• 4+ years of relatable Regional Sales Management, Territory Sales, or Distributor Partner Management experience within the Beverage and Distributor Sales Environment where strategic planning (to include KPI tracking, market analysis, and using data-driven insights) to identify growth opportunities were critical to success
• 2+ years of experience in the north Texas beverage industry / CPG strongly preferred 
• 2+ years of experience displaying leadership skills preferred
• Proficiency