Global Marketing & Digital Wealth Content Team (Associate), Global Paid Media

About this role

The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

​The Global Paid Media team at BlackRock is seeking a results-driven paid media expert to manage U.S. paid media initiatives. This role will sit in the Global Paid Media team within Global Marketing & Digital Wealth, and will be responsible for driving paid media strategy and execution, ensuring that our activations are fit for purpose and contribute to the growth of our businesses.

Role and Impact:

This role will require the ability to translate business priorities into paid media activations, partner with agencies to execute cross-channel campaigns, and deliver measurable impact.

This individual will sit at the intersection between paid media, our Americas Marketing and Corporate Affairs teams, global marketing and business partners. They will be expected to support integrated campaign strategies and serve as the liaison for paid media among creatives, product marketers, analytics, research and insights, and other partners. They will be required to consult and collaborate with a number of internal and external stakeholders, and therefore will need to have supremely effective communication skills.

As this role sits within the Global Paid Media team, this individual will also contribute to  global priorities through educating partners, socializing learnings and insights, and facilitating connectivity worldwide.

Responsibilities:

·         Partner with a variety of internal stakeholders to understand the industry landscape, business priorities, and how marketing and media can contribute as a growth driver

·         Drive end-to-end campaign management in partnership with our media agency:

o    Briefing: partner with audience marketing teams to align on brand health and business goals, to translate into paid media KPIs

o    Audience development: working with our agencies, audience marketing teams and analytics, research and insights to develop our understanding of our target audience

o    Media consumption habits: work with our agencies to crystallize how we reach the audience using paid media channels and tactics

o    Channel strategy and tactical approach: develop a campaign approach that takes into consideration learnings and insights from previous campaigns, audience insights, media innovations, creative and measurement

o    Reporting and optimizations: be fastidious about reviewing and socializing performance, understanding what’s working and what isn’t, collaborating on media and creative recommendations to optimize, and driving improved ROI

·         Set up our campaigns to be strategically sound, while allowing for – and planning for – the agility that our industry requires

·         Connect the dots with other marketing and business stakeholders to apply our learnings and insights to improve aspects of the user journey outside of just the paid media ecosystem

·         Maintain strong relationships with our agencies, publishers and other vendors to ensure we are thinking outside of the box and pushing our partners to deliver as much value as possible

·         Be willing to challenge the status quo and innovate, take a data-driven approach to improving how we work as a team and with partners

Core Skills:​ 

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