Senior Director of Major Gifts and Legacy Giving

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Location

BHG Bronson Healthcare Group

Title

Senior Director of Major Gifts and Legacy Giving

The Senior Director of Major Gifts & Legacy Giving is a senior fundraising executive responsible for leading Bronson Health Foundation’s major gifts, planned giving, legacy giving, and grateful patient philanthropy programs. This role provides strategic leadership, operational oversight, and frontline fundraising expertise designed to significantly expand philanthropic revenue, strengthen donor relationships, and build sustainable long-term fundraising pipelines across the health system. Reporting directly to the Vice President & Chief Development Officer, the Senior Director serves as a key member of the Foundation’s senior leadership team and plays a central role in advancing campaign readiness and organizational fundraising capacity. This position is responsible for developing and executing integrated strategies that align major gifts, legacy giving, and grateful patient engagement to support the Foundation’s growth objectives and long-term mission impact. A critical expectation of this role is to substantially increase major gift production and pipeline development, growing annual major gift activity from approximately 50 gifts annually to 150 gifts annually within two years while increasing overall philanthropic revenue and strengthening readiness for the silent phase of a future comprehensive campaign. The Senior Director balances strategic leadership and team development with active management of a personal portfolio of high-capacity donors and prospects, serving as a model for relationship-based fundraising excellence and disciplined donor engagement practices.

Strategic Impact
•    Triple the annual number of major gifts within two years while increasing overall philanthropic revenue. 
•    Build and strengthen long-term donor and legacy giving pipelines that support future campaign priorities and institutional sustainability. 
•    Expand planned giving and grateful patient fundraising capabilities to create integrated and scalable philanthropy programs. 
•    Strengthen donor engagement strategies that deepen relationships with individuals, families, physicians, grateful patients, and community stakeholders. 
•    Advance organizational readiness for the silent and public phases of a comprehensive fundraising campaign. 
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Key Responsibilities

Major Gifts, Planned Giving & Grateful Patient Strategy
•    Lead the strategic direction and execution of major gifts, planned giving (legacy giving), and grateful patient fundraising initiatives. 
•    Partner closely with the Vice President & Chief Development Officer to align fundraising priorities with organizational strategy, campaign objectives, and institutional growth initiatives. 
•    Develop integrated donor engagement strategies that move prospects through cultivation toward major, blended, and legacy gift commitments. 
•    Identify opportunities to strengthen philanthropic engagement across clinical programs, service lines, and strategic initiatives. 

Team Leadership & Talent Development
•    Lead, coach, mentor, and develop a team of major gift officers and planned giving professionals. 
•    Establish clear performance expectations, portfolio management standards, accountability measures, and fundraising metrics. 
•    Foster a culture of disciplined relationship management, collaboration, donor-centered engagement, and measurable results. 
•    Support professional development and fundraising excellence across the team. 

Personal Donor Portfolio Management
•    Maintain and actively manage a portfolio of major gift prospects and donors. 
•    Lead cultivation, solicitation, negotiation, and stewardship strategies for significant philanthropic commitments. 
•    Secure six- and seven-figure gifts in collaboration with executives, physicians, clinical leaders, and board members. 
•    Develop personalized engagement strategies that strengthen long-term donor relationships and philanthropic investment. 

Planned Giving & Legacy Program Leadership
•    Expand and strengthen a comprehensive planned giving and legacy philanthropy program aligned with long