Sr. Director, Digital Acquisition Strategy and Operations (DASO) for the Americas

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

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Job Description

Role: 

We are seeking a dynamic Sr. Director, Digital Acquisition Strategy and Ops (DASO), Americas who will lead the digital acquisition strategy and ad operations strategy. We are looking for a person who is able  to operate in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business. 

The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer. 

Key Responsibilities:

Ownership of Digital Demand Generation & Publisher Partnerships 

• Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact. 
• Partnering with key stakeholder of the business within marketing, sales, regional and country teams to drive optimum business results. 
• Planning, executing, optimize across all digital media channels in the most cost-efficient manner. 
• Budget Management. 
• Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution. 
• Partnering & building relationship with key publishers in market using a mix of regional and in-country specialized media outlets. 
• Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc. 
• Agency management where necessary. 
• Close partnership with global teams to ensure best in class collaboration and cross learning. 
• Close partnership with the web teams to have a unified digital experience. 
• Align digital strategy with wider marketing strategy and goals. 
• Own digital demand from varied programs across workflow/ industry /C-Suite /in-region /events registrations /ABM and more. 
• Partner with finance for PR/PO and Invoicing reconciliation. 
• Own process of obtaining/influencing all content & creative. 
• Oversee building of timely trafficking sheets to launch campaigns on time. 
• Work with Ad Ops for campaign optimizations and developing best practices. 
• Continuously optimize cost effective execution model –together with Ad Tech/ Ad Ops teams to drive positive outcomes. 
• Understanding digital trends and deploying proactively. 

Reporting on Business Success & Outcomes 

• Monthly reports/ newsletters / QBRs. 
• Provide scorecards to management team and own campaign maintenance report. 
• Ability to translate media numbers into business impact. 
• Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI. 
• Drive Innovation and informed experiments 

Team Management 

• Lead a group of passionate digital s