Director, Lifecycle Marketing

Company Overview: Comprehensive practice management solutions for the elective medical industry are essential for improving efficiency, and the client-centric culture of the PatientNow team is well-poised to continue delivering solutions that allow our customers to spend more time where they want to, with their patients. With our expanding line of products, we demonstrate our commitment to delivering purpose-built technology to medical aesthetics and wellness service providers in our ever evolving market. PatientNow continues to see Med Spa business growth, in addition to expansion in the areas of nutrition, weight loss and hormone replacement. PatientNow’s goal is to be the elective medical industry’s most trusted and intuitive practice management solution— fueled by innovation, integration, and strategic partnerships, delivered by a team with unrivaled grit.

Vision - Empowering practices and businesses to improve health and wellness worldwide by helping their clients look and feel their best.

Mission - PatientNow is elevating businesses focused on beauty, wellness and medical aesthetics with innovative, all-in-one software and consulting service solutions. People who partner with us stand out in the industry with strong market differentiation, while streamlining operations for long term success and sustainable growth.

Values –

• Show up – being present and supportive: for each other through collaboration and respect, for our customers with exceptional service, and for the business with dedication to excellence and growth.
• Own the outcome – By understanding the objective, exceeding expectations with pride, confirming resolution, communicating early and often, and continuously learning and improving
• Be Authentic - By sharing thoughts and opinions, keeping promises, showing your true self, and engaging with respect

Position Summary: The Director, Lifecycle Marketing will build PatientNow’s next-generation customer growth engine. You’ll design and lead programs that drive adoption, usage, retention, and expansion across our suite of products — helping practices get more value and stay with us longer.

You’ll partner closely with Product Marketing and Payments teams on launches, ensuring customers adopt and engage with every innovation we release. You’ll also work alongside Sales, Customer Success, and CVR to connect the dots across the customer journey, using marketing to amplify satisfaction, loyalty, and revenue.

A key part of your charter will be building and scaling our Customer Advocacy Program — partnering with Customer Success to identify and spotlight our happiest customers through testimonials, video stories, and case studies. You’ll champion an outcomes-based approach, coordinating across Sales, Onboarding, CS, and Marketing to track customer KPIs, demonstrate measurable value, and transform success data into powerful proof points for our campaigns and content.

You won’t be expected to operate in a vacuum; this is a collaborative, cross-functional role supported by operations, designers, and campaign specialists. We’re looking for a strategic operator who thrives in complex environments, combining the skills of a project manager, marketer, and relationship builder. You’ll organize priorities, rally stakeholders, and deliver programs that improve both the customer experience and bottom-line growth.

This is an individual contributor role reporting directly to the VP of Growth Marketing, with future opportunity to build and lead a small team as the function scales.

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategy & Leadership

• Develop and execute the overall lifecycle marketing strategy to improve adoption, retention, and expansion across PatientNow’s product portfolio.
• Partner with Product Marketing to plan and support new product launches, ensuring effective customer communication, adoption, and usage.
• Collaborate with Customer Success, Sales, Payments, and CVR teams to align marketing initiatives with retention, satisfaction, and expansion goals.
• Build and scale the Customer Advocacy Program, partnering with CS to identify to