Director, Institutional Customer Marketing, Brands

ROLE SUMMARY

Pfizer’s U.S. Hospital Sterile Injectables business collectively comprises over 200 products spanning more than 10 therapeutic areas, representing the broadest portfolio of sterile injectable medicines in the United States with annual revenue of ~ $2B. Pfizer Hospital’s Ready-to-Use products represent an important and innovative segment of the Pfizer Hospital sterile injectables portfolio, and includes prefilled syringes, emergency syringes, ready-to-mix IV drug delivery systems, and more.

The Director, Institutional Customer Marketing, Brands is responsible for leading the development and execution of omnichannel marketing strategies for the most significant branded products in the sterile injectables portfolio, Atgam and Bicillin, that effectively reach and drive awareness among key audiences including HCPs, consumers, and pharmacy. In this role, the colleague will develop marketing and brand strategy plans based on data-driven insights, working collaboratively with agency as well as internal partners including portfolio, sales, and commercial analytics functions. This role will also oversee management of Pfizer Hospital’s digital presence and key platforms.

This role is part of the US Hospital Marketing and Communications Team, which supports the marketing and customer communications for the US Hospital Sterile Injectables business, as well as select aspects of the US Hospital Immunoglobulin (Ig) and Surgical business. 

The Director, Institutional Customer Marketing, Platforms, reports directly to the US Hospital Customer Marketing and Communications Lead.

ROLE RESPONSIBILITIES

• Working closely with portfolio leads, analyze key market trends, customer needs, and competitive landscape to develop differentiated, omnichannel marketing campaigns and plans for Pfizer Hospital’s branded products (e.g., ATGAM, Bicillin-LA) to support business and product growth goals.

• Manage execution of marketing plans including overseeing content and asset development and deployment, media strategy deployment, print and digital presence, etc.

• Collaborate closely with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose and field colleagues are appropriately trained on their utilization.

• Partner with US Hospital communications and marketing colleagues to ensure brand priorities and content are reflected in pan-portfolio marketing efforts, including medical congresses/conventions, customer communications, and pan-portfolio marketing assets.

• Collaborate effectively with the Review Committee team, responsible for ensuring all materials are developed compliantly.

• Assess marketing tactical performance and implement optimization strategies. Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.

• Manage budget, internal and external teams and agency resources necessary to drive implementation of Ready-to-Use marketing strategies and tactics. 

 BASIC QUALIFICATIONS

• Bachelor’s degree required

• 10+ years of experience in pharmaceuticals, medical device or related industry with 5+ years in Sales, Marketing or Communications

PREFERRED QUALIFICATIONS

• MBA or master’s degree in Marketing or Communications preferred

• Strong understanding of marketing best practices, strategy and tactical execution; ability to articulate and generate a strong brand vision and strategy and carry it all the way to tactical planning and successful execution across diverse channels in a dynamic marketplace.

• Strong knowledge of healthcare and biopharmaceuticals industries. Preferred experience in pharmaceutical marketing including HCP and consumer.

• Ability to manage multiple and diverse product lines and customer segments.

• Understanding of financial performance measures and/or P&L management experience.

• Experience working with agency partners and/or leading agency partner relationships, including agency budget management.

• Strong project management experience; track record of reliable and timely marketing planning and execution. 

• Strong leadership skills; ability t