Senior Marketing Manager - AMEC

POSITION OVERVIEW:

The Global Leader of Protection & Filtering Technical Marketing is in charge of driving design in / win for Production & Filtering Products across all regions. In this role, it is necessary to remotely coach and manage a team of Technical Marketing Managers (BMMs) for Protection & Filtering and Zener Diodes, which are spread across the Nexperia base regions in three continents.

The key tasks for the Technical Marketing Managers are:

• Drive Design In/Design Win process
  • Maximize reference design in / win value for differentiated portfolio
  • Maximize customer design in / win value DI/DW value
  • Align and execute Marketing focus programs (revenue and design in/win) for differentiated Protection Portfolio
  • Maximize Innovative sales
  • Improve Product mix
• Support operational plan and execution per region
  • Support the Business Fulfillment Team to generate Rolling Financial Forecast (RFF) business plans (customers/segments) with the regional account teams
  • Support regional account teams to execute revenue against RFF plans
• Support innovation roadmaps in the regions
  • Support identification of portfolio gaps (new product opportunities)
  • Support business case inputs (volumes, prices in 10Y horizon, DI timing, customer requirement specifications) for new product opportunities
  • Closely connect to key roadmap drivers at customers and reference design partners and maximize their input to our product roadmaps

KEY RESPONSIBILITIES:

Manage & coach the global TMM team to achieve their key KPI

• Sales and Design-In value of business portfolio globally
• Sales and Design-in value of Marketing Focus Portfolio globally
• Rolling financial forecast revenue globally: execution to plan
• Product Margin improvement globally
• Innovative Sales globally
• Regional market share

Establish and execute an efficient process between the Protection TMM, Product Management and Business Fulfilment teams to

• Drive DI/DW process and close perceived gaps
• Support business fulfillment team in their key responsibility to maximize the revenue and product margin for the qualified portfolio
• Support the Product Management team in their key responsibility to identify, prioritize and close portfolio gaps

SKILLS /COMPETENCIES

Hard Skills:

• Long term experience in B2B Marketing
• Marketing tools and methodologies
• In depth Semiconductor market knowledge (ideally Discretes Business)
• Preferably semiconductor device physics and electrical engineering knowledge
• Excellent Microsoft Office skills, including EXCEL, PowerPoint
• Fluent in English

Soft Skills:

• Leadership competencies to lead a global team of self organized BMMs across three continents
• Excellent communication, presentation and negotiation skills in English
• Excellent analytical skills and structured work approach
• Highly self-motivated and team-oriented attitude
• Strong customer focus and service orientation
• Intercultural awareness and ability to work in international teams

JOB SPECIFICATIONS:

• Master’s degree, preferably in Electrical Engineering, Industrial Engineering or Business Marketing
• Minimum 5 years of working experience as a marketeer or application engineer preferably in or with exposure to the semiconductor industry or consumer electronics end-equipment industry
• Sales and Design-In value of business portfolio globally
• Sales and Design-in value of business Marketing Focus Portfolio globally
• Rolling financial forecast revenue: execution to plan globally
• Business Product Margin improvement globally
• Business Innovative Sales globally

Output (Deliverables):

• Planning and execution of Marketing Focused Programs
• Business analysis on dedicated market segment incl. design success stories

Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, co