Sr. Director, Marketing Operations & Analytics

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Go To Market (GTM) Operations team at Klaviyo has the mission to proactively deliver intelligence and scalable operations to efficiently maximize revenue and customer experience across all GTM functions (Marketing, Sales, Success, Partnerships, and Customer Support). 

As a key function in GTM Ops, Marketing Analytics & Operations team supports our marketing organization. The Marketing Team is pretty special—a diverse group of empathetic thinkers, passionate doers, creative strategists, and true originals, all working together to solve interesting problems and connect with online brands from around the world. Together, we help businesses of all sizes build deeper customer relationships, acquire bigger audiences, and use data to fuel amazing experiences. So if you enjoy tackling challenges head-on, creating memorable marketing moments, and sharing big ideas on a team that champions them, you could be exactly who we’re looking for.

The Marketing Analytics & Operations group is entering into a “scale-up” phase, we’re looking for someone with the vision and experience to guide the organization’s growth and maturation. The head of this function will have a huge opportunity to positively impact Klaviyo’s trajectory as a company. Marketing Analytics & Ops is responsible for:

• Planning, forecasting, measuring ROI on marketing campaigns, investments, & initiatives
• Evolving Klaviyo’s marketing tech stack and operations 
• Driving key strategic initiatives and providing the connective glue through Marketing program management 

About the role:

As Sr. Director, Marketing Operations & Analytics, you will be responsible for building trusted relationships with Marketing leadership and broader GTM stakeholders that result in an aligned focus on delivering outcomes, supported by a clear strategy, prioritized plans, process maturity, disciplined execution and predictable, high-quality delivery of day-to-day operations and data insights.

We’re looking for an analytically minded leader who will help us scale marketing programs across all segments (from SMB to Enterprise), channels (from digital inbound to account-based marketing), and go-to-market motions (from partnerships to customer marketing). 

You will partner with and enable marketing function leads to make better, faster, data-driven decisions–to enable them to achieve business objectives, and deliver growth for the company. You will join other data experts across the company to build and maintain a shared source of truth data foundation to answer strategic, and tactical business questions in an efficient and scalable way.

How you will make a difference:

• Serve as a strategic thought partner to the marketing organization by surfacing key insights, providing recommendations on areas for improvement, and identifying growth levers in order to set strategic direction.
• Build and guide a world-class marketing analytics and operations team and maintain the marketing analytics and ops roadmap. 
• Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).
• Architect and own the measurement framework and learning agenda for Marketing including defining key marketing metrics, and supporting experimentation design to ensure that data guides decision-making and prioritization of activities.
• Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products.
• Manage a team that is responsible for analyzing data, distilling insights and presenting actionable findings that Marketing function leads can leverage to improve programs
• Further Marketing’s understanding of levers that deliver business outcomes through thought leadership, new measurement solutions (MTA) and identification of leading indicators through correlation analysis.
• Work cross-functionally across marketing channels e.