Director, Audience Performance & Insights

Job Title: Director, Audience Performance & Insights

Location: New York

Company: BritBox International

Reporting to: SVP, Research & Insights

Contract Type: Full time; Permanent

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.

BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

BBC Studios DTC is seeking a strategic and analytically driven Director of Audience Performance & Insights to support its streaming services.

Primarily focused on content and programming, this new role will build and embed the frameworks, processes, and insight capabilities needed to create a deeper understanding of content performance, audience behaviour, and subscriber value.

Acting as a trusted partner to senior content and wider business leaders, the successful candidate will synthesize first and third-party data, marketplace intelligence and business performance signals into clear, actionable insights and recommendations that inform content investment and programming strategy in line with wider company goals. The role will support in defining how success is measured, identifying the drivers of acquisition, engagement and retention, draw out insight and elevate the organization’s ability to make faster, more informed decisions to drive impact.

Reporting to the SVP, Consumer Research & Insights, this is a highly visible role within the Strategy, Research & Insights team. The successful candidate will work closely with the Content team, but also with Commercial, Product, Data and Marketing stakeholders to build the organization’s content performance, insight and audience intelligence capability. As part of this, the role will partner especially closely with the Data & Insights team to help define data requirements, influence analytical priorities, and ensure the business has access to the data and measurement frameworks needed to support decision-making.

This is a hands-on leadership role within a fast-growing streaming business. Success requires the ability to operate comfortably at both a strategic and operational level, establishing new insight capabilities while delivering core performance reporting, influencing senior stakeholders, challenging assumptions with evidence, and working directly with data to uncover opportunities and drive action. The successful candidate will combine analytical rigor, commercial and creative judgement and strong storytelling and influencing skills to drive meaningful business impact.

We are looking for an experienced insights leader with a track record of building analytical and insights capabilities and influencing decision-making within streaming, digital media, subscription, or direct-to-consumer businesses.

Responsibilities:

Primary focus - Audience Performance & Insights Generation in Content

· Work in partnership with stakeholders in Programming, Commercial, Marketing, Data & Insights, Research and Strategy to provide high quality, objective, data-driven analysis and audience insight around