(USA) Senior Manager, Product Marketing

Position Summary...

The Senior Manager, Product Marketing leads strategic initiatives to equip the VIZIO Ad Sales organization with compelling narratives, advertising solutions, and experiences that accelerate advertising revenue, deepen advertiser engagement, and strengthen industry presence. This role is responsible for shaping and delivering priority initiatives, self-service solutions, and bespoke programs based upon market insights to further sales success. This position requires close cross-functional collaboration and managing stakeholder relationships across multiple teams including sales, product, platform and consumer marketing, WMC, and more to develop integrated, client-facing materials and engagement strategies that influence advertiser investment. The ideal candidate excels at translating complex XFN needs into clear and persuasive materials that drive measurable business outcomes.


This role is a part of the B2B Marketing team that equips the VIZIO Sales organization with content, solutions, training, and experiences that accelerate ad revenue growth, deepen advertiser engagement, and increase industry presence. Through close collaboration at the regional, product, and category level, this role creates client-facing materials and strategic engagement initiatives that ensure sellers can effectively communicate VIZIO’s value in-market.

What you'll do...

• Lead the development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market. 

• Work closely with regional sales leaders and individual sellers to provide solutions to proactive and reactive proposals.   

• Partner with product marketing to develop and execute compelling sales decks, one-sheets, and pitch materials for new and existing products based upon industry insights and sales feedback.   

• Lead and execute pitch toolkit improvement with clear parameters for sales effectiveness.  

• Drive client engagement strategies especially within priority agencies and clients, including storytelling frameworks and tailored experiences. 

• Develop and manage B2B communications, ensuring consistent messaging across internal and external channels.  

• Interpret internal and external business challenges and recommend best practices to improve products, processes, and/or programs.   

• Lead complex XFN initiatives that consider multiple POVs, needs, and timelines across teams, bringing sales solutions to market.   

• Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools.  

• Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches.  

   

What You’ll Bring  

• Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media Marketing. 

• Strong storytelling and communication skills, with the ability to translate complex offerings into clear, compelling sales narratives. 

• Experience developing client-facing materials (decks, one-sheets, pitch content) that drive business outcomes. 

• Demonstrated ability to partner cross-functionally with sales, product, and external stakeholders to deliver aligned strategies.  

• Expertise in pitch strategy, client engagement, and B2B marketing programs