Lead CRM Marketing Developer

Company :

Highmark Health

Job Description : 

JOB SUMMARY

This job provides digital marketing solutions for multiple, complex projects being delivered to web, social, and mobile channels to meet marketing, product, and sales strategies. Interfaces with key business stakeholders at all levels to understand complex business problems and present analytics driven, engaging, customer-centric digital solutions to be delivered in a retail environment.  Reviews and analyzes media traffic, emerging trends, and the competitive landscape and communicates the current capabilities and opportunities to project teams and business stakeholders. 

ESSENTIAL RESPONSIBILITIES

• Develop, evolve, and then communicate various  digital strategy, including but not limited to web, social, and/or mobile strategy.  Define engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
• Work closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serve as a trusted advisor to internal customers. Manage relationship with Digital Media Agency and collaborate with other Marketing partners to achieve business goals.
• Keep management informed of project activity, inter-dependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
• Manage and distill research, analytics, competitive activities, and emerging trends to support digital and media strategy. Make tactical decisions, and socializes opportunities with stakeholders.  Monitor competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; set, meet, and re-evaluate key performance indicators for all projects and BAU digital capabilities.
• Provide analytic support to Marketing, including media analytics, marketing reporting, CRM closed loop reporting, and ROI reporting.
• Ensure consistent messaging within digital channel by working with content providers, content strategists, and  cross-channel marketing and business partners to ensure consistency throughout customer experience.
• Other duties as assigned or requested.

EDUCATION

Required

• High School Diploma or GED

Substitutions

• None

Preferred

• Master's Degree

EXPERIENCE

Required

• 7 - 10 years of related progressive experience in the area of specialization including experience in leading projects of varying size and complexity

Preferred

• Digital Agency Experience
• Social Media Experience
   

LICENSES AND CERTIFICATIONS

Required

• None

Preferred

• None

SKILLS

• None

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer info