Field Marketing Manager - North America East

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: 11-6-24

Anticipated Posting Close Date*: 12-6-24

*Job posting may close early due to the volume of applicants.

 Field Marketing Manager, North America East 

This role is responsible for defining and executing the North America East regional field marketing plan, reporting to the Senior Director of Americas Marketing as part of Fastly’s Americas Marketing team. You will collaborate with Sales, Product Marketing, Customer Success, and Corporate Marketing teams to design targeted, comprehensive marketing programs to generate new pipeline in the Enterprise and Commercial segments across North America. We’re seeking a highly motivated, creative self-starter with proven experience in campaign management, event planning, and project management. The ideal candidate excels in building strong relationships, aligning closely with Sales, and performing effectively in a fast-paced, dynamic environment. In this role, you’ll develop a strategic marketing plan that integrates field campaigns, webinars, account-based initiatives, events, and partner marketing activities. The goal is to drive incremental pipeline, increase new logo acquisition, and support customer expansion efforts in the region.

What You'll Do:

• Drive priority account engagement and pipeline creation with emphasis in increasing new logo acquisition in alignment with the sales organization

• Develop and execute the regional marketing plan, integrating field events, demand generation campaigns, webinars, and account-driven and partner marketing programs to grow Fastly’s customer base

• Lead cross-functional projects by collaborating with Sales, SDRs, Marketing Ops, Product Marketing, and other Marketing teams to achieve high-impact marketing objectives

• Represent regional priorities and ensure adequate marketing support for accounts, including branding, ABM, digital, social, and outbound campaigns

• Identify and implement innovative event formats and bespoke experiences, selecting formats and partners based on personas and regional goals

• Manage the regional marketing budget, evaluate third-party sponsorships, and produce reports to assess initiative performance and ROI

• Oversee data analysis and communications with regional stakeholders, reporting on KPIs, issue management, and feedback for continuous improvement

What We're Looking For: 

• Proven experience (8+ years) in Field Marketing, Integrated Marketing, or Regional Marketing ideally within technology, SaaS, or B2B segments

• Strong marketing acumen with a successful track record of developing and implementing integrated marketing plans in North America

• Demonstrated success in driving customer acquisition and expansion within a high-growth, multi-product company

• Solid understanding of the customer journey and best marketing approaches for each stage

• Hands-on experience with Salesforce, Marketo, Looker, or other marketing automation and analytics tools

• Highly analytical and metrics-driven, with rigorous attention to detail; skilled at solving complex problems with a curious, creative mindset

• Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment with tight deadlines. Exceptional communication and interpersonal skills

• Team player with exceptional organizational skills and the ability to work both strategically and tactically, coordinating multiple moving parts under tight deadlines

• Bachelor’s degree in Marketing, Business, or a related field

We’ll be super impressed if you have experience in any of these: 

• Experience in the security or cloud computing industry in North America

• Excellent understanding of multi-touch demand generation, ABM strategies and partner marketing 

Work Hours: 

• This position will require you to b