Director, GI Customer & Business Insights

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Job Description

About the role:
The Director, Customer & Business Insights leads and manages a team responsible for executing qualitative and quantitative primary market research and competitive intelligence to derive insights to drive, challenge and validate strategic business and tactical marketing decisions, while also building market research capabilities for the future. This can include the identification of optimal pre-and post-launch brand strategies and marketing tactics such as brand positioning, messaging and sales aids.  In addition to technical proficiency with a range of primary research methodologies and secondary data analysis, the candidate must be able to clearly understand and articulate key business questions, determine the methodology best suited to meet those objectives and ensure optimal study design and execution. This leader serves as the “voice of the customer” and must then translate "customer learning" into actionable recommendations based on key insights. This role is also responsible for building a comprehensive and unified Competitive Intelligence function for the BU.

As a strategic partner, the role requires a collaborative approach with the marketing team(s), sales, managed markets and cross-functional partners. Due to the nature of the work, strong ability to manage complexity, think analytically, prioritize work and allocate resources accordingly are key for success.

How you will contribute:

• Leads a team responsible for market research including study design, vendor selection, fieldwork logistics planning and management, analysis of findings, creation and presentation of final reports.

• Develops a framework of primary market research and competitive intelligence tools and trainings to deepen capabilities across the team, increase innovation and improve research processes and vendor management.

• Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations.

• Determines the best research methodology based on the objectives of the studies.  Prioritizes the work of the direct reports to ensure that all required work is completed in a timely manner to support the portfolio of brands. 

• Establishes an innovative culture that fosters the development of objective data-driven approaches to market research and competitive intelligence utilizing both primary and secondary tools

• Develops, executes and implements research processes across multiple disease states to ensure a logically consistent analysis and interpretation of market research results that facilitate insights into commercial strategy and decision making.

• Oversees efficient and optimal use of annual market research budget

• Manages and imparts operational excellence in project management and qualitative and quantitative techniques and new market research approaches to ensure high quality and insightful answers to achieve business objectives.

• Leads discussions with legal, ethics and compliance, etc to establish and maintain BU and enterprise policies and procedures.  Oversees market research regulatory and compliance guidelines and responsible for the development of processes to achieve greater efficiencies.   

• Manages outsourcing initiatives to ensure highest quality of service and identifies opportunities to enhance vendor deliverables.  Facilitates resolution of vendor issue across portfolio.

• Functions as a business partner to the marketing teams as well as various commercial analytics functional areas to address key busine