Senior Director, Wholesale Sales & Operations

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality,  individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a strategic, relationship-driven Senior Director of Wholesale Sales & Operations to lead the next chapter of our wholesale growth. This pivotal role will shape the future of how KREWE shows up across independent retailers, specialty chains, and key accounts—bringing our high-fashion eyewear to discerning customers across North America and beyond. Based in either our New Orleans or New York City headquarters, you’ll drive the sales strategy, lead a high-performing team of reps, and oversee end-to-end wholesale operations with precision and creativity. We’re seeking a visionary leader with deep roots in the eyewear industry, a strong financial acumen, and a passion for building lasting partnerships. If you're ready to take a culturally rich, design-led brand to new heights, we invite you to join the KREWE.

This role is based in our New Orleans or New York Headquarters 5 days a week.

Key responsibilities:

Sales Strategy & Leadership

• Establish multi-year growth strategies across all eyewear categories and partners including independent retailers, independent opticians and optometrists, specialty chains, department store, and marketplace accounts
• Develop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectives
• Establish optimum sales territory allocation and evolution as markets mature and evolve
• Manage and grow the rep structure of both independent and employed sales reps
• Responsible for continuing to develop evolving sales models and account support structure
• Establish relationships directly with key accounts and top independent retail partners to best understand their needs and support the sales team
• Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion including new distribution partners, partnerships, and other opportunities
• Lead development of our wholesale loyalty program to incentivize, recognize, and reward top accounts.
• Provide analysis and reporting including but not limited to outreach, sales initiation inbound sales orders, closing sales, reorders and account satisfaction

Sales Operations

• Establish and manage wholesale operations calendar, including key market dates, trade-shows, sell-in periods, and regular business reviews with key accounts
• Provide recommendations for wholesale pricing and business terms that drive profitable growth.
• Ensure B2B platform is executed at a high level in brand and product presentation and optimized to support new account acquisition and provides an efficient ordering process and a complete self-service customer experience
• Standardize weekly, monthly, and quarterly sales reports