Marketing and Sales Associate

Marketing and Sales Associate

Committed to innovation, since 1969 Westernacher Consulting operates worldwide, with more than 1,000 consultants in Europe, Asia and the Americas. We provide global business and SAP consulting, serving medium to large sized enterprises striving for innovation, operational excellence, and profitable, sustainable growth. Headquartered in Heidelberg, Germany, Westernacher Consulting is the global leader in business process and technology innovation.
If you enjoy working with high-caliber people on interesting projects in a thriving partnership organization, Westernacher is the place to be!
To complement our team in the United States, we are looking for a Marketing and Sales Associate

Location: Remote (United States and Canada)
Travel: 25%

Responsibilities:

• Collaborating closely with our US-based team to craft and execute highly targeted marketing campaigns tailored specifically to the Americas market.
• Lead the development and implementation of targeted campaigns within LinkedIn, HubSpot and Google Ads to further amplify our reach and impact.
• Conducting thorough market research and analysis to identify key trends, competitive insights, and untapped growth opportunities.
• Taking the lead in generating quality leads through a variety of channels, including digital marketing, networking events, conferences, and strategic partnerships.
• Qualifying leads and prospects and nurturing these relationships through impactful communication and engagement strategies.
• Offering support to our sales team by crafting compelling proposals, presentations, and sales materials that effectively showcase Westernacher's capabilities and solutions.
• Playing a pivotal role in managing our sales pipeline and CRM system to ensure the seamless flow of accurate and up-to-date information.
• Constantly evaluating the performance of our marketing and sales initiatives, providing valuable insights, and recommending strategies for continuous improvement.
• Presenting findings and optimization recommendations to Market Unit sales team.
• Keeping your finger on the pulse of industry trends, best practices, and emerging technologies to help us maintain a competitive edge in the market.
• Taking charge of event planning activities, ensuring flawless execution, and implementing comprehensive follow-up strategies to maximize impact.
• Overseeing all social media platforms tailored specifically to the US market, ensuring consistent engagement and brand messaging.
• Collaborating closely with our practice teams to develop and implement effective go-to-market content plans, providing ongoing support as needed.
• Working hand in hand with our Global Marketing team on global initiatives and providing crucial support where necessary.
• Building and nurturing relationships with key stakeholders, including SAP, to drive strategic partnerships and opportunities for growth.

Qualifications:

• A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant certification would be a significant advantage.
• A minimum of 2 years' experience in marketing and/or sales roles, ideally within the consulting or technology industry.
• A proven track record of success in generating leads, driving sales, and consistently achieving targets.
• Outstanding interpersonal and communication skills, with a knack for building rapport and influencing stakeholders at all levels.
• An analytical mindset, coupled with the ability to interpret data, extract actionable insights, and make informed, data-driven decisions.
• A self-motivated and proactive approach, coupled with a drive for innovation and continuous learning.
• The ability to thrive in a fast-paced, dynamic environment, both as an independent contributor and as an integral part of a collaborative team.
• Proficiency in the Microsoft Office suite, CRM platforms (such as MS Dynamics), and various digital marketing tools.

What we offer:

• Competitive remuneration package (salary, bonus, benefits).
• Inspiring and innovative work environment.
• International company culture with minimal hierarchical structure.
• Chance to work on complex projects from different industries and add to your business process knowhow.
• Flexible working hours and hybrid working model.

To be eligible for this position, candidates must be a US Citizen or US Permanent Resident. No Sponsorship or Visas are available at this time. 

For further information about this role, please contact Merlin Peter at merlin.peter@westernacher.com