Creative Director
160over90About the role
Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.The Role and What You’ll Do:
As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building. You get excited by not just making great work but by making great work that actually works. You inspire that great work in all that work under you. You lead by example in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about.
You’re a little obsessed with everything. You are a creative chameleon that can flex across a variety of platforms including developing social, digital, experiential, OOH, PR and traditional. You can lead a brainstorm, develop a campaign and advocate for the team in client presentations and within agency walls.
You’re not just whip smart, you’re fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them. You can own a room and a client relationship, pushing for bigger and better work at every turn. You multitask running several projects at time, tackling pitches and building business from within. You know when to jump in to get a campaign over the finish line and when to step back to let others shine.
You’re a master storyteller with a keen design eye no matter the medium. You care about the craft and about the people around you. You’re accountable, organized and a true collaborator across every discipline.
- Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product
- Able to deliver concise and clear feedback to assigned creative teams
- Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
- Ensure consistency and efficacy of creative
- Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
- Work within the client’s established brand guidelines
- Leverage concepting and strategic talent to lead entire campaigns that solve for consumer needs and business goals
- Successfully advocate creative ideas by confidently presenting to leadership, stakeholders and clients
- Articulate and rationalize creative decisions with strategic insights
- Drive business decisions and apply learnings to evolving best practices
- Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
- Proactively research and develop innovative ideas for clients’ brand
- Develop and cura
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