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Senior Director, Global Marketing Strategy -- Contact and Communications Solutions

TransUnion
United Statesfull_timeVerifiedPosted 4 Aug 2025
💰 $250,000/yr($166,800/yr$250,000/yr)

About the role

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

  • Bachelor’s degree in Marketing, Business, Finance, or related field; MBA preferred.
  • 12–15 years of progressive B2B marketing experience, ideally in data-related industry, with knowledge of the call authentication and telecom fraud prevention buyer
  • Proven success leading global marketing strategy for complex, matrixed organizations.
  • Deep expertise in integrated marketing, including ABM, digital, content, and event marketing.
  • Excellent facilitation and stakeholder management skills, with the ability to influence at all levels.
  • Experience managing global teams or working across international markets.
  • Analytical mindset with a track record of driving measurable business outcomes.
  • Excellent communication and presentation skills.

Preferred Experience

  • Experience marketing call authentication, telecom fraud or caller identity solutions, decisioning platforms, or data products.
  • Familiarity with marketing automation platforms (e.g., Eloqua, Marketo), CRM systems (e.g., Salesforce), and analytics tools.
  • Background in agency or consultancy environments supporting B2B clients a plus.

    Impact You'll Make:

      TransUnion is seeking a strategic and collaborative Senior Director of Global Marketing Strategy to lead the development and execution of integrated marketing strategies for our Global Contact Center and Communications Business. This leader will serve as the strategic marketing partner to the Comms leadership team, aligning marketing initiatives with business objectives and driving growth across global markets.

      You will be responsible for building scalable, full-funnel marketing strategies that elevate brand awareness, drive demand, and support revenue growth. This includes marketing plans and strategies for Caller Authentication, Branded Call offerings, Spoofed Call protection, and other identity related offerings that help enhance trust in voice communications.  

      This role requires a deep understanding of the Voice Security and Telecom Fraud Prevention landscapes, regulatory environments, and the evolving needs of users of identity-based caller information. The role must consider global objectives, but build strategies that can support unique, local regulatory requirements. The campaigns they build will seek to find commonalities and efficiencies in execution without compromising regional nuances that support the various concerns of target audiences in different regions.

      Strategic Leadership

      • Lead the development of global, multi-year marketing strategies aligned with the goals of the Communications and Contact Center business unit.
      • Translate complex business and regulatory objectives into actionable marketing plans and KPIs.
      • Serve as the voice of marketing in leadership discussions, ensuring alignment and integration.

      Global Campaign Planning

      • Design and execute integrated marketing campaigns across regions, leveraging digital, ABM, content, and event marketing to support credit risk solutions.
      • Manage a global marketing calendar to identify synergies, reduce duplication, and optimize resource allocation.

      Cross-Functional Collaboration

      • Partner with product, sales, analytics, regional marketing teams and US vertical marketing business partners to ensure cohesive go-to-market strategies.
      • Facilitate strategic planning sessions with stakeholders to align on messaging, positioning, and campaign priorities.

      Thought Leadership & Content Strategy

      • Develop and promote thought leadership content that positions TransUnion as a trusted authority in caller authentication

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      Company

      TransUnion

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