Senior Campaign Manager

Redefine the future of customer experiences. One conversation at a time.

We’re changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.

Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.

If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place. 

Build Amazing - Deliver Amazing - Live Amazing - Be Amazing

Nextiva is seeking an experienced Senior Campaign Manager with a strong background in content marketing to drive pipeline growth and engagement across all channels, supporting Mid-Market and Enterprise segments. This role requires a strategic thinker with expertise in multi-channel, content-led campaigns tailored to the buyer's journey, particularly for B2B SaaS and contact center markets. You will work closely with cross-functional teams to deliver effective, integrated marketing programs that align with our business priorities.

Key Responsibilities:

• Develop and Manage Campaigns: Oversee end-to-end campaign execution, from initial development and timeline creation to budget management and performance tracking, collaborating with cross-functional teams.
• Execute Multi-Channel Content Programs: Lead integrated marketing efforts across a variety of tactics—including content, webinars, 3rd party media, field events, and nurture programs—to engage prospects and existing clients.
• Collaborate for Consistent Messaging: Partner with product marketing, content creators, and sales teams to ensure that messaging is cohesive, resonant, and tailored for target markets, personas, and specific campaign goals.
• Data-Driven Optimization: Measure, analyze, and report on campaign performance in collaboration with the data analytics team, using insights to refine strategies and drive growth efficiently.
• Sales Funnel Alignment: Collaborate with XDR teams to monitor funnel activity, align marketing and sales efforts, and support campaigns with relevant content, lead nurturing, and efficient follow-up.
• Champion Mid-Market GTM: Act as a key advocate for Mid-Market GTM initiatives, educating internal teams and guiding best practices for broader organizational alignment.

Qualifications:

• 8+ years of experience in demand generation for Mid-Market/Enterprise B2B SaaS; experience within the contact center sector is highly desirable.
• Deep knowledge of funnel metrics and strategies for generating and accelerating qualified leads, pipeline velocity, and conversion.
• Proven expertise in campaign strategy, development, execution, and performance measurement, with a focus on content-driven demand generation.
• Proficiency in marketing automation tools and Salesforce for campaign tracking, lead management, and reporting.
• Strong analytical skills to derive actionable insights and optimize programs.
• Excellent project management abilities for effective program delivery and cross-functional alignment.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on