Associate Brand Manager, Hawaiian Tropic

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

This role is Hybrid out of our NYC office, or our Shelton, CT office

 

 

Position Summary:

 

We are seeking a dynamic and analytical Associate Brand Manager to join our team. This role is pivotal in driving the success of our iconic Hawaiian Tropic brand through comprehensive market research, data analysis, and strategic planning. The ideal candidate will have a strong background in consumer-packaged goods (CPG) and a passion for Personal Care categories. This position offers an exciting opportunity to contribute to the growth and success of our brands while working in a collaborative and dynamic environment. If you are passionate about brand management and possess the required skills and experience, we encourage you to apply.

 

Accountabilities:

 

• Market Research: Responsible for understanding and utilizing both qualitative and quantitative market research processes and data outputs. This includes knowing when to leverage the market research team for insights, interpreting research findings, and effectively communicating these insights and recommendations to stakeholders through reporting and presentations.

 

• Data Analysis & Reporting: Analyze trends, patterns, and insights to inform strategic decision-making and optimize campaign reach. Synthesize data from multiple sources to identify issues, opportunities, and insights, making recommendations for optimizing plans. Measure and evaluate marketing activities to determine ROI and effectiveness, identifying key issues impacting brand volume performance and recommending potential solutions. Support annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans, and identifying key goals and objectives.

 

 

• Collaboration: Proven ability to collaborate with key stakeholders within a highly matrixed organization to quickly develop effective market positioning plans.

 

• Performance Measurement: Responsible for identifying, tracking, and reporting KPIs in a compelling and impactful way. This includes collaborating with stakeholders to determine relevant KPIs, monitoring performance metrics, generating actionable insights, and effectively communicating findings through engaging reports and visualizations. Continuously refine measurement processes to enhance accuracy and relevance.

 

• Competitive Analysis: Monitor the competitive landscape by gathering data & insights on competitors and analyzing their prices, sales, and marketing methods. Provide recommendations on how to adjust strategies accordingly.

 

• Campaign Management: Support the development and execution of comprehensive annual marketing plans to steward iconic brands and achieve business objectives. Collaborate with multiple agencies and the in-house creative team, monitoring progress, providing feedback, and ensuring projects are completed on time and within budget. Understand and integrate full-funnel tactics and touchpoints to support agency briefings, ensuring these are effectively incorporated into proposed marketing strategies. Plan, manage, and support the promotional calendar, partnering with internal and external partners to execute offers and measure in-market execution.
• Brand Advocacy: Champion the target consumer, brand positioning, and brand voice throughout the organization.

 

• Budget Management: Manage the A&P budget, providing monthly updates on spending versus budget and ensuring the P&L is accurate and reflects any significant deviations from the plan. This includes closely monitoring expenditures, identifying areas where spending is over or under budget, and analyzing the financial impact of these variances. Based on this analysis, provide strategic recommendations on potential budget shifts that could optimize resource allocation and better align with business objectives.

 

• Core Values Representation: Champion and represent EPC’s core values: People First, Moving Forward, Own It Together, Listen Up Speak