Senior Marketing Operations Analyst (Campaigns)

About Checkr
Checkr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable. 

A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role:

We are seeking a Senior Marketing Operations Analyst (Campaigns) to manage campaigns and execute day-to-day operations within Marketo, SFDC and Outreach . As a member of the revenue operations team, you will work closely with marketing and the marketing operations team members to execute demand generation initiatives. 

Key Responsibilities:

• Campaign setup, and ownership over the workflows required for systems to connect marketing channels to Salesforce as it relates to campaigns including list uploads & enrichment, account matching and routing. 
• Create target account lists and reports based on account, lead/contact or behavioral attributes for ABM campaigns within SFDC, Marketo and Demandbase. 
• Create Marketo email nurture campaigns and own quality assurance of those campaigns. 
• Ensure appropriate lead flow from external platforms integrated into Marketo (e.g. Zoom, LinkedinAds).
• Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
• Build sequences and audiences within Outreach for sales execution
• Work effectively within the marketing team and with the broader revenue teams to successfully take programs from start to finish. 

What you bring:

• Marketing Tools Experience: 2-4 years in campaign operations using Marketo (certification a plus), 1-2 years with SFDC and Outreach.
• Industry Experience: 2-4 years in the software industry, ideally with B2B and PLG sales exposure.
• Campaign Expertise: Proven experience with campaign best practices, process adherence, and accurate reporting.
• Attention to Detail: Strong attention to detail in campaign execution; skilled in creating detailed documentation.
• Project Management Skills: Ability to work independently with minimal supervision; experience with tools like Asana or JIRA.
• Technical Skills: Proficient in Marketo integration with platforms like SFDC, LeanData, and third-party providers; capable of building SFDC list views, reports, and Outreach sequences.
• Self-Motivation: Proactive and self-driven, with effective time management to meet targets.
• Collaborative Approach: Experience working with cross-functional teams to achieve results.

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages. 

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role i