Sr. Creator Partnerships Manager

Microsoft’s Consumer Marketing Organization’s Social Marketing team is revolutionizing the art of storytelling in the age of AI. We are seeking a creator partnership professional to discover and build key relationships with rising stars that connect them to the right moments, delivering authentic content, efficient execution, and breakthrough results. As Sr. Creator Partnerships Manager, you’ll discover emerging talent, building high impact relationships, activating creators across YouTube, Snap, TikTok, Instagram, LinkedIn, and emerging platforms.

This role focuses on identifying rising creators who are authentic, innovative, and deeply passionate about our products and brands. You’ll codevelop creative concepts with creators and partner with Strategy, Creative, Integrated Marketing, and Production teams to shape and execute creator-led campaigns, experiences, and content. This candidate is in tune with the creator economy across fashion, beauty, tech, entertainment, and gaming, understands how culture moves on social platforms, and has experience negotiating talent deals that are mutually beneficial. This individual will partner closely with external creator managers and agencies, and with internal Legal, Finance, Operations, Tools, and social teams to bring creator activations to life at scale.

 Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

• Identify rising and established creators across North America and other markets who authentically align with our brands, audience priorities, and cultural moments.  
• Build and maintain long term relationships with creators, managers, talent agencies, and production partners.  
• Maintain a structured approach to evaluating creator fit, including relevance, audience quality, platform strength, creative identity, and brand affinity.  
• Develop a robust creator pipeline spanning lifestyle, fashion, gaming, tech, family, entertainment, and niche communities.  
• Lead creative strategy for creator-driven campaigns from brief to execution, partnering with internal creative, strategy, and production teams.  
• Concept content ideas with creators to ensure innovation, authenticity, and platform first creative thinking.  
• Guide creators to produce social-native work that elevates brand storytelling and performs across key channels.  
• Oversee all aspects of creator activations including briefing, contracting, content reviews, and performance tracking.  
• Manage execution across tentpole moments, product launches, live experiences, and always-on creator programs.  
• Coordinate with Legal, Finance, Procurement, Operations, and internal tools teams to ensure smooth onboarding, contracting, and compliance. 
• Work closely with talent agencies and creator reps to negotiate fair, transparent, and mutually beneficial partnerships. 
• Manage budgets, partner compensation, usage rights, and deliverables with clarity and precision. 
• Partner with Social, Integrated Marketing, Creative Studio, Research, Public Relations (PR), and Media to bring unified creator strategies to life. 
• Collaborate with analytics and insights teams to measure creator performance, impact, and Return on Investment (ROI). 
• Maintain dashboards and reporting to communicate performance and insights to stakeholders. 
• Champion creator-first thinking across internal teams, helping the organization stay current with platform changes, creator culture, and emerging talent. 
• Stay informed on creator economy developments to ensure approaches remain modern, competitive, and culturally relevant.
• Embody our Culture and Values

Required/minimum qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in creator marketing, influencer programs, creator partnerships, social media, or related work experience
• OR equivalent experience.

Additional or preferred qualifications

• Master's Degree in Business, Marketing, Communications